Lena Naz Bilak

Led 4 full-cycle mobile app launches (Iraq, KSA, Kazakhstan, Tanzania), coordinating cross-functional teams to fast-track market entry and achieve 42% of annual user goal in launch phase. Executed 15+ regional digital campaigns with a mix of SMS flows, trade promotions, and gamification, driving a 62% increase in app activity and stronger brand consistency across diverse markets. Developed localized content strategies using consumer insights and feedback loops, improving UX and driving a 21% boost in engagement and loyalty program usage in under 6 months. Translated market research into targeted B2B & B2C campaigns, raising brand visibility by 54% and optimizing ROI from 80% to 120% via precision-focused social media activation. Built live KPI dashboards to track campaign performance, enabling real-time decision-making and delivering quarterly insight reports to leadership. Enhanced internal communication with short-form videos and tutorials, increasing message clarity by 48% and improving engagement across departments.

Designed and executed digital strategies for Middle East & Central Asia, driving +4% market share in Central Asia and +8% in MENA within 1.5 years through geo-targeted campaigns and culturally adapted messaging. Led influencer campaigns in UAE, KSA, Azerbaijan & Kyrgyzstan, achieving +73% B2C follower growth; boosted Instagram engagement from 2.5% to 4.5% via partnerships and interactive content. Managed full content lifecycle—recipe creation, multimedia production, and planning—for a legacy product relaunch; gained +8% market share in one year by aligning with local trends. Directed B2B marketing efforts with trade marketing activations and in-market visits, enhancing distributor engagement and client retention. Oversaw international trade fair presence (e.g., Gulfood, IBA), handling logistics, vendor relations, and lead generation strategies to maximize ROI and post-event sales performance.