Léo Bosquée

Skills: Digital Marketing · Marketing Strategy · Business-to-Business (B2B)

Working as a digital consultant for a fast-growing company active in construction, renovation and energy management. Areas of focus: PM & PO for the revamped website, content manager, digital performance for PPC Maternity cover. -Project management with internal & external stakeholders -Lead generation (via PPC & affiliate) - Monthly media budget, collaboration with performance agency -Referral via third party construction solutions -Website content management via Wordress & Elementor

Online lead generation & clients acquisition for two French-speaking magazines of Roularta Media Group: Le Vif & Trends-Tendances. -Ad accounts, campaigns & setup optimizations - Meta & Google Ads accounts -Media planning & buying - Meta, Google + Bing search ads, LinkedIn ads -Journeys & dialogues creation via CDP (customer data platform) - Blueconic -Content push campaign for Trends-Tendances — curation of +30 top performing articles used for demand generation via Meta ads and hyper segmentation Avg CPA: 36,85€ per subscription Avg ROAS achieved: 368%

Drive strategy and sales of two innovative projects: Deals! and Home Delivery. Temporary replacement assignment fully in dutch. Scope: -Collaborate with channel specialists and external agencies (Semetis & SQLI) for impactful campaign execution and monitoring. -Develop and execute tactical marketing plans with optimal media mix Responsibilities: Managing FY budgets of 270k and 140k EUR per project, briefing & coordination of teams Growth initiatives: coordination of social & performance, product launches, press releases, shootings.

RoadTrace is a mobility solution leveraging connected vehicles data to help road operators improve safety & asset management. RoadTrace is part of Aisin, a leading automotive Tier-1 supplier of powertrain ($32.581B annual revenue for 2023), navigation systems and driver assistance systems, delivering its products to the most renowned car manufacturers. Scope of work: -Digital strategy (from elaboration to application) supporting the generation of MQL -Takeover of the marketing activities from the previous agency (Emakina/EPAM) -Support two business developers (UK & FR) -Process creation/optimization for a full remote team -Content: calendar, creation & posting -Copywriting: Short & Long copy (EN/FR) -Website updates & optimization via Squarespace -LinkedIn ad account setup & media buying/planning -Website analytics via GA4 -Automated self appointment setup via calendly -Event coordination (planning, PM)

WeTechCare is an association founded in 2017 on the conviction that digital technology is an essential tool for improving the situation of fragile people. Their actions aim, on the one hand, to open up digital opportunities to everyone, and on the other hand to improve social support through technology. Focusing on financial inclusion aspect for the go-to-market (GTM) strategy of WeTechCare for Belgium: Definition of the go-to-market strategy for WeTechCare, including the formalization of the Business Model Canvas, financial players landscape, messaging matrix and construction of the roadmap for the offer's deployment

Sia Partners is a next generation management consulting firm offering a unique blend of AI and design capabilities, augmenting traditional consulting to deliver superior value to our clients. Missions: - eCommerce Strategy and marketplace operations: website content management (SFCC), sales mechanics, processes UX/UI improvements, fashion & retail industry trends spotting, copywriting & proofreading, stakeholder management (external agencies and internal partners). - Commercial Strategy and Communication (B2B): strategic planning, mailing automation, processes revamp, stakeholder management (business, political, IT, legal), FAQ & negotiation flows, workshop creation & animation. - Business Development: SiaXperience BeNe development, retail benchmarks, prospection & proposals creation. - Digital Marketing Strategy: trends spotting & workshop. Focus : Retail, digital marketing, design.

Bruxelles-Propreté is a type A para-regional entity acting under Alain Maron, Minister of the Government of the Region of Brussels-Capital in charge of Climate Transition, Environment, of Energy, acting for both Brussels' citizens and businesses. I was involved in the 2023 sales reform of the Agency working on two main projects: customer communication and sales contracts. Scope of work: Strategic planning, translating the business needs to the IT department for processes revamp, copywriting arguments & (IT) flow creation for automated mailings, FAQ creation to support the sales team & negotiation flow presented in a facilitation workshop, stakeholders' management (internal and political).

-Scope of work: Daily operations of the INNO marketplace, mid- and long-term strategy, promotional activities (mechanics, setup, reporting), stakeholders' management (internal and agencies ecosystem), continuous improvements (processes, 3rd party solutions, …), UX copywriting, SEO briefing & proofreading. -UX improvements: conversion workshop, pages refresh, form optimization & smart tooltips to reduce conversion leakage, digital merchandising 3rd party solution benchmark & selection, Klarna features for future implementation. -Tools: Salesforce Commerce Cloud, Power BI, Jira, Google Analytics, Miro.

I was invited to coach the 2023 edition of the Solvay Marketing Challenge, five years after attending it as a student! This year's challenge was in partnership with ZUNY (VOO's subsidiary): how to expand a 100% digital TelCo aimed at millennials. The 2023 edition of the Solvay Marketing Challenge consisted of two days: -an evening workshop aimed to present Sia Partners as a company, our expertise, and our case studies, followed by giving public speaking advice, presentation principles as well as some tips & tricks for the students attending the session (tools, methodologies & frameworks). -an afternoon & evening of coaching students during the challenge followed by a walking dinner sponsored by Sia Partners. Tasks: - Workshop creation & animation - Sponsoring, catering coordination & negotiation - Coaching on the challenge day Results: - 45 students attending the workshop and 87 participants to the challenge - 4 internship requests - High visibility for Sia Partners as a sponsor (roll up banners, social media posts, flyers) - Connecting with jury members (CMO, Marketing Directors, Commercial Director)

Skills: Digital Marketing · Entrepreneurship · Digital Strategy · Sales Prospecting · Content Management · Business-to-Business (B2B) · Social Media Marketing

Pivott is a digital creative agency creating data driven personalised marketing solutions and part of Brandbloxx, a Belgian network of agencies offering services from digital to creativity and brand activation. Roles: Digital media planning & buying, social media & digital strategy, performance marketing, lead generation and SaaS GTM strategy. Clients: Adecco, Aiways, ALDI, Carconnex, Connections, Di, ING, Kia, Milka Leo, Sanké Hairdressers, Santa Maria.

Accenture Song (previously Kunstmaan | Accenture Interactive, part of Accenture Interactive) is an integrated Experience Agency, the world’s largest digital agency network for the fifth consecutive year according to AdAge. We design, build, communicate, and run every aspect of experience architecture through the interdependent collaboration of experts in new products & service design, branding, creative content, technology & consulting. As Digital Expert I worked on campaign management (Google Ads, Facebook and LinkedIn Ads), online research, content creation, social media strategy, short copy, ASO (app store optimization), website updates (CMS) and also being one of the points of contact regarding most of digital and social requests as a digital savvy person. I have had the opportunity to collaborate across markets (BENELUX, FR, IT, UK, SP), working on local and international brands such as: Ab InBev, Albert Heijn, AstraZeneca, Brouwerij Haacht, FCA (Fiat, Abarth, Alfa Romeo, Jeep, Fiat Pro), FFR, KBC, Mediahuis (De Standaard, Het Nieuwsblad, ...), National Lottery of Belgium, Portima, Renault.

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. •In charge of the development and strategy of the Accenture Belgium & Luxembourg career website: From mapping the recruiting journey, creating the website architecture, pages creation via CMS to daily project management. •Social media: Being the brand guardian and the link between the global requirements while adapting it to the local Belgian market, creating the content plan, covering live events and coordination of paid recruiting campaigns with external partners. •Content creation: I produced content including photography, videography, graphic design, short copywriting and coordinated shooting preparations with the external production company. I also helped my colleagues on internal & external communication, employer branding and client marketing.

I used to have what many people I met considered as a dream job. Under the title of event representative I lead a pub crawl in the center of Brussels covering sales, support and partnerships. I described this as an endless networking session while having a good time exchanging with people coming from more than 60 countries in four languages three nights a week. All that leading to relationships built pub crawlers from around the globe I'm still exchanging with to this day. Gathering people has helped me develop even stronger communication and public speaking skills as well as leading +50 people a night developed undeniable leadership and organisations capabilities.

During my time at Isobar I was part of the social media and influencer marketing departments where I was working on multiple influencer campaigns (from the briefing to the campaign reporting), managing the conversation management in three languages for local and international brands, conducting web and social media audits as well as working on a global report about influencer marketing in Belgium. •Influencer marketing: -Managing influencer campaigns from the beginning to the final reporting. -Working on BELGIUM UNDER THE INFLUENCE, a nationwide report on Influencer Marketing and social media habits in Belgium based on consumers, influencers and marketers insights. Clients: SEAT, Nivea women, Timberland, Absolut Vodka, Shiseido, Carrefour, Mondelez. •Organizing the omni-social media conversation management in French, Dutch and English while being the link between the brands and the online customers. Clients: AB InBev brands (Jupiler/Corona/Cubanisto/Pure Blonde/Leffe), PRB Brands (Absolut, Havana Club), MasterCard, Sony.

I had the opportunity to do an internship at Umedia during July on the preparation of the series "Les Rivières Pourpres" (The Crimsom Rivers) produced by Luc Besson's EuropaCorp and based on the eponymous book of Jean-Christophe Grangé and the movie of Mathieu Kassovitz. My main tasks were : - Administrative work - Planning organisation - Locations and movie set research - Creating vibrant presentations mocking up key scenes for the producers and director