Brixon

<p>Branding for a newly founded performance marketing agency based in Malta – young, dynamic, and digital.For Brixon, I developed a unique digital brand universe that derives its distinctive look from the combination of bold typography, fine graphic structures, and lively 3D animations.<br>A key challenge was to make the abstract topic of performance marketing visually tangible – without company-specific imagery. The result is a flexible, scalable branding that establishes a strong visual presence and leaves room for future growth.</p><p></p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aghb0373d3vhl0s6ha9py.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aghb0374t3ueb29m7e4rd.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aghb434sc3ucsf4t7hdzy.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aghb4356b3vho504z8fir.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aghb435g93pcpha3aesp7.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aghb136og3pfm6qlwfs80.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aghb1359b3udo4dbyek8y.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aghb136lg3oh7b0sph8yc.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aghb136b23pffhme7b3cg.jpg"><div class="image-overlay"></div></div></div></div>

Creation of a distinctive and future-ready brand identity for a newly founded performance marketing agency. The goal was to translate an abstract, data-driven field into a compelling visual language—one that feels dynamic, modern, and digitally native without relying on conventional imagery. Through a scalable and flexible design system, the project aimed to establish a strong market presence while supporting the agency’s growth and adaptability over time.

Design System

Visual Identity

UX/UI Designer

SeiSensi by Caterina

<p>SeiSensi is a premium skincare line founded by Swiss beauty studio owner Caterina Ramundo. While the product branding had already been established prior to this project, the next strategic step was to elevate and mature the visual identity of the beauty studio itself. As part of this transition, Caterina Nail &amp; Style evolved into SeiSensi by Caterina.Using the existing product branding as a foundation, I developed a cohesive luxury brand experience for Caterina’s wellness oasis—one that translates the quality, care, and craftsmanship of the treatments and services into a refined studio identity. The existing wordmark was enhanced with a subtitle and a distinctive logo symbol to strengthen recognition and consistency across all touchpoints.A clear, user-centered website structure guides clients intuitively to the right services while subtly telling Caterina’s personal story, creating trust and emotional connection.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1a4sxr31at3pffg5bke1op.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1a4sxu31ml3pfm1h33fnyk.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1a63pd327b3pfm5pxte261.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1a4sxq32403ueb258729he.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1a4sxr2zfk3ugvb5du9qke.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1a4sxp2zft3peheouv8xc4.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1a4sxq32183vhlhnhn72ll.jpg"><div class="image-overlay"></div></div></div></div>

Transform an established beauty studio into a cohesive, elevated luxury brand experience. Building on the existing SeiSensi product identity, the goal was to refine and unify the visual language of the studio, strengthen brand recognition, and create a seamless connection between products, services, and space. Through thoughtful design and a user-centered digital presence, the project aimed to communicate quality, trust, and craftsmanship while deepening the emotional connection with clients.

Hydropower Plant Reckingen

<p>Commissioned by the agency Schwarzwaldbruder, I developed a predominantly digital brand identity for a hydropower plant located in the Black Forest near the Swiss border. The visual concept is built around a restrained color palette of three core colors, complemented by subtle shades and gradients that reflect the key themes of water, nature, and team spirit.The UI design is based on a clear, modular system of recurring elements, ensuring strong visual consistency and intuitive user guidance. The result is a structured and contemporary digital presence that combines technical clarity with a sense of regional identity.</p><p></p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1axlmf3btg3ugv2kuyghgf.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1axrqe3bvw3ugv86eid04y.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1axxjn3bwq3peh27bd16k4.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ay8ke3eti3uebchmih1by.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aydme3cwc3udo8c5j4lt2.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ayjha3c7h3ugv71xzbn7m.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ayoo43cj63ucs0k785qzt.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ayu2k3cbh3ugvb5guh5d6.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ayz4r3ehp3oh7eqx26p4p.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1az6273ed63pffc0vq49gn.jpg"><div class="image-overlay"></div></div></div></div>

Creation of a cohesive digital brand identity for a hydropower plant in the Black Forest. The goal was to translate themes of water, nature, and teamwork into a clear visual system using a restrained color palette and modular UI design.

Hydropower plant

Kalmaté

<p>Kalmaté is the passion project of my friend Jean Knapik, developer by day, who had been toying with the idea of brewing his own maté drink for a long time. After testing various recipes, Kalmaté saw the light of day in Marseille in March 2024. The non-alcoholic energy drink was commercialized in collaboration with a local brewery. I developed a quirky yet minimalist branding for the young brand. With just one strong red accent color and a Mediterranean octopus as its mascot, the brand has a high recognition value in the vast craft beverage market.</p><p></p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1b8x153gti3ucs9c6beksb.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1b96ie3ijr3pffhdcv6q2b.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1b9ajh3jfd3uebeinp09z1.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1b9e7r3ivl3pfm3u31ay5n.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1b9iel3jh33vhlgtz2bs0u.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1b9nm43ir03pff6he39unv.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1b9tq33jga3veohoxx8157.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1b9xml3j3u3pfm3eyi5q8z.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ba18v3gxk3pehfsyj0ao3.png"><div class="image-overlay"></div></div></div></div>

Developing a distinctive brand identity for Kalmaté, a Marseille-based maté energy drink born from a personal passion project. The goal was to create a quirky yet minimalist visual language that stands out in the craft beverage market.

Print Design

Brand Designer

Elena Kuch

<p>In 2024, journalist Elena Kuch entrusted me with the concept and design of her personal website. At the time, her podcast Row Zero, which investigated the abuse-of-power scandal surrounding the band Rammstein, had just been released and was receiving widespread attention across the German media landscape.The goal was to create a minimalist, clear digital presence that quickly communicates the scope of her journalistic work and numerous awards. To achieve this, I designed a clean one-page website that clearly structures her biography, projects, and achievements, while allowing her to easily update and maintain the content herself.  Image credits: portrait photos: ©Omri Livne; website header image: ©NDR; all images ©Fritz Gnad ©NDR; “Der Fall Söring - Mord Macht Medien”: ©Argon Film ©CCC ©NDR; 11KM: der tagesschau Pocast: ©Monika Rasciute</p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aow773abg3oh75h9yak2w.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aow3x394n3pcp9ehw4z1j.png"><div class="image-overlay"></div></div></div></div><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aow4038f13ucsedq390co.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aow4738uo3vhod2150v6s.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1aow3x38z53udodgze4113.jpg"><div class="image-overlay"></div></div></div></div>

The mission of this project was to create a minimal, structured website for journalist Elena Kuch that clearly presents her work, awards, and public profile. Following the success of her podcast Row Zero, the goal was to translate her journalistic impact into a clear digital presence.

Squarespace

Personal Website – Journalist

Initiative Klima Info 

<p>The Initiative Klima Info entrusted me with the UX and UI design of their new website. For the site <a href="http://klima-info.ch" rel="noopener noreferrer nofollow" target="_blank">klima-info.ch</a>, the websites <a href="http://klima-zeitung.ch" rel="noopener noreferrer nofollow" target="_blank">klima-zeitung.ch</a> and <a href="http://gletscher-initiative.ch/climate-update" rel="noopener noreferrer nofollow" target="_blank">gletscher-initiative.ch/climate-update</a> were to be merged into one clear and smoothly functioning website. This involved redesigning the content of two websites with different layouts and creating a uniform design, as well as achieving an effective typographic design that works without images.</p><p></p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1brtwe3qmr3veoeezbgm2r.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1brtwe3o8e3ucs42pd7ytc.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1brtwf3qrx3uebf8oe66fm.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1brtwk3qsi3vhl1lbi0ev6.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1brtwk3qmt3veoch2t7y8r.jpg"><div class="image-overlay"></div></div></div></div>

WordPress

Klima-Info.ch

Pareil – Bureau d’architecture

<p>Logo and visual identity design for “Pareil – Bureau d’architecture,” a young woman-led architecture studio working between Paris and Marseille. The architectural practice has made it its mission to be part of a sustainable and clean building logic. With a future-oriented approach, it tries to keep its architectural work in constant motion and on the lookout for new constructional solutions. In constant exchange with the two owners, I designed a clean, yet elegant logotype and visual language for their brand communication and website.</p><p></p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1bh5223mls3uebd6zl1ebh.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1bhagf3lzh3oh744v7acm5.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1bhepo3kql3udo9is018g4.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1bhjb13k863ucsbd0a42a2.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1bnpq73p5r3ueb6qf2hgsl.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1bho3h3ku33udo9njw5gud.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1bj8qd3led3vhoe9tk5wd4.jpg"><div class="image-overlay"></div></div></div></div>

Creation of a clean and elegant visual identity for a young, women-led architecture studio based between Paris and Marseille. The goal was to reflect its sustainable, forward-looking approach to architecture through a refined logotype and coherent design system.

Pareil

SABAG

<p>The construction services provider Sabag from the province of Salzburg in Austria is celebrating a success story spanning more than 40 years. Sustainable, responsible and future-oriented construction is a top priority for SABAG. As lead designer on this project at <a href="http://smithberlin.com/" rel="noopener noreferrer nofollow" target="_blank">Smith Berlin</a>, I took on the design of a new corporate brochure and UI for the corporate website, which resulted in a new overall look for the company.</p><p></p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ejbuq4kdq3vho3wcb5kvm.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ejn694mmf3veo8c6e4g48.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ek1gz4mv93vhl7e5gde25.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ekf674k6g3ugv22s90du2.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ekqr34k8s3pehat0n2872.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ekqr04kak3ucshjpx9e69.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmo1ekqr04ktz3vho7bwecxqv.jpg"><div class="image-overlay"></div></div></div></div>

Certified Digital Designer Deluxe

UXQB® Certified Professional for Usability and User Experience – Foundation Level (CPUX-F)

Art Director & UI Designer

I work as a freelance art director and UX/UI designer for design agencies, startups, corporations and cultural clients.

My proficiency in Figma and Adobe XD allows me to develop visually appealing and user-centered digital interfaces for desktop and mobile websites, as well as native apps. Through research and analysis, I ensure a smooth, user-friendly, and intuitive experience while interactive prototypes help me bring ideas to life.

Leonie-Marie Onas

Art Director & UI Designer

About me

Work experience

Art Director & UX/UI Designer

Smith — Seyffert mit Himmelspach GmbH

Art Director

Junior Art Director

Graphic Designer

Working student & intern

Working Student

Working Student Usability & UX

Education

University of Applied Sciences Potsdam

institut supérieur des arts et du design de Toulouse

Leuphana University of Lüneburg

Licenses & certifications

Certified Digital Designer Deluxe

UXQB® Certified Professional for Usability and User Experience – Foundation Level (CPUX-F)

Portfolio

Brixon

Brixon

SeiSensi by Caterina

SeiSensi by Caterina

Hydropower plant

Hydropower Plant Reckingen

Kalmaté

Kalmaté

Personal Website – Journalist

Elena Kuch

Klima-Info.ch

Initiative Klima Info

Pareil

Pareil – Bureau d’architecture

SABAG

SABAG

Talents

Recruiters

About