Léonor Rubio

Clients : Agence MEWS, CMI (Elle, Franc-Tireur), L'Oréal, WOO Agency, Synchronized I. Social media management Définition de l'identité de marque Curation de visuels, shootings Montage stories et reels Wordings et ligne éditoriale Community management II. Influence Casting Prise de contact Suivi de création des contenus Intermédiaire client / influenceur III. Stratégie et conseil Accompagnement stratégie digitale 360 Suivi et optimisation des KPIs (funnel de conversion) Mise en place et paramétrage d'activations social ads Mise en place et suivi opérationnel d'activations influence Bilans mensuels et recommandations

ONE PAIR OF BOOTS MULTIPLE WAYS TO WEAR IT

- Paid social campaigns set up (creation, targeting and tracking), operational monitoring, performance optimization, reporting - Development and implementation of the social strategy: content creation + editorial planning - Community Management - Management of brand and e-PR partnerships

Definition and implementation of the global digital strategy (content, editorial planning, media investments)

In charge of the global communication of the brand Implicite (Simone Pérèle Group) running on a start-up model. Definition of seasonal objectives and implementation of concrete strategies to achieve them: SOCIAL MEDIA: - Community management: content creation for Facebook and Instagram + animation and management of the community - Analytics & Insights social media: monitoring of the evolution and optimization - Negotiation and implementation of partnerships with digital influencers DIGITAL MEDIA: - Setting up of digital media campaigns with the agency (Facebook & Instagram ads) E-SHOP: - Seasonal strategic recommendations to the agency (BDD recruitment, website traffic, brand awareness ...) - Monthly web traffic analysis (Google analytics) - Creative validation of newsletters content PRINT: - Brief and organization of seasonal photoshoots (FW and SS) - Following of the production (shooting book & shooting web) - Publishing management (collection book, consumer catalog, press kit) - Coordination with international markets (international brand image management and following of local actions) - Realization of the seasonal POS Plan RP - Coordination with PR agency Dresscode, redaction of press releases, establishment of on and off-line partnerships STREET MARKETING - Implementation of street marketing operations drive to store / drive to e-shop COMMUNICATION BUDGET MANAGEMENT: - Definition of the expenditure items by priority according to the objectives - Daily invoicing management and monitoring

 INTERNATIONAL MEDIA PLANS COORDINATION: • Identification & development of key international markets • Media plans recommendations and daily optimizations on our 15 main markets : Argentina – Brazil – Canada – China – France – Germany – Italy – Japan – Korea – Portugal – Russia – Spain – Turkey – UAE – UK – US • Advertising space purchasing & business negotiations (TV, print, OOH, cinema and digital) with local markets and Havas • Creative adaptations of our seasonal advertising campaign & stores merchandising regarding global guidelines & local constraints with BETC • Permanent contact with international markets to ensure the development of the brand communication and marketing strategy • International campaigns coordination by season • Key contact for media and creative agencies • Participation to international meeting with advertising networks (WeTransfer, Unruly, Teads, Naver...)  INTERNATIONAL DIGITAL COORDINATION: • Social Media analytics and insights on a weekly and monthly basis (Facebook, Twitter, Instagram, Pinterest, Weibo, WeChat, VKontakte) with Socialbakers, Viraltag and Digimind tools • Weekly and monthly guidelines and reports on local social media actions (DOs & DON'Ts)plateform • Digital & social media worldwide trends and benchmarking • Recommendations in terms of local content worldwide  DIGITAL & MEDIA DEPARTMENT BUDGET MONITORING: • Management of the HQ contribution by country and local budget • Budget allocation by media • Daily monitoring of the budget regarding local invoicing and exchange rates evolution  DIGITAL FLAGSHIP ASSETS MANAGEMENT: • Management of the Lacoste new Digital Flagship assets in coordination with the digital creative studio

• Realization of advertising recommendations and presentation to the client • Project management & process optimization regarding new market trends • Press and bloggers key contact for development of short videos & articles promoting Yves Saint Laurent Beauté new releases • Studies & benchmarks on luxury cosmetics markets • Template creation and content updating for Le Labo Fragrances new website • Management of Kaviari social media with Facebook ads and digital contests organization • Analytics & insights for Nina Ricci and Ferrari fragrances

• Participation to focus group animation for qualitative studies • Analysis of DATA and advertising Recommendations • Animation of social platforms to optimize consumer DATA basis and new clients recruitment • Optimization of recruitment process and business development

• Realization of advertising recommendations and presentation to the client • Benchmarking on mass markets retailing for Royal Canin account • Analysis of competitors, environment and consumer trends on banks and insurances for SMC and Adrea accounts • Coordination with printer to deliver creative advertising to the client