Leslie Vartabédian

I support entrepreneurs and founders in scaling and structuring their business across four key dimensions: Digital: Digital strategy, e-commerce acceleration, tech stack optimization Commercial: Business development, retail & international expansion Communication: Community building, brand storytelling, event creation, social media Finance: Fundraising strategy and investor readiness Clients include brands in fashion, hospitality, wellness, tech and lifestyle — from early-stage ventures to established creative businesses. My role often blends strategic thinking, creative intuition and hands-on execution.

Online fitness coaching platform originally launched in 2009. Update: Successfully acquired in October 2020 by a leading player in the industry. Appointed CEO in 2015 to lead the company’s turnaround and prepare for exit Restructured the business, achieved profitability (+516% net income) and drove +30% revenue growth Oversaw all strategic, operational and team decisions Led the company through to a successful sale with a 10x EBITDA valuation

First online resale platform dedicated to influencer wardrobes, quickly established as a market leader in France. Update: Successfully acquired in May 2019 by a French industrial group. Launched and scaled the business in under 12 months Created the concept, built the platform, defined brand positioning and go-to-market strategy Partnered with 40+ high-profile influencers (e.g. Caroline Receveur, Sylvie Tellier, Betty Autier) Achieved €400K GMV in the first year

Led the full digital roadmap and CRM strategy for André, a heritage footwear brand within the Vivarte Group (€138M turnover, 130+ stores). Designed and executed the global digital strategy, including budget and P&L responsibility Managed acquisition, retention, CRM, email and SMS marketing campaigns Developed and launched 3 major omnichannel customer services Initiated digital transformation workshops with the executive committee (CODIR)

Multi-brand online shoe store, launched from scratch and scaled to a successful acquisition. Update: Acquired in 2011 by a French player in the footwear industry. Founded and grew the business from €0 to €3M in revenue in a highly competitive market Oversaw strategy, branding, digital marketing and operations Managed a cross-functional team and built strong supplier relationships Drove brand awareness through online and offline communication campaigns