Lesly Zinet

Ateliers publics des Beaux-Arts de Marseille in Photography: This is a public course open to everyone - no prior education required - distinct from full time study programmes. • Currently enrolled in this photography course, honing my image-making skills and developing my style as a photographer. • The course provides robust theoretical and practical frameworks for the research and production of a short series of images in response to a set brief. • Post-production of images in Camera Raw

Following redundancy from Soldo, I’ve spent a year developing my creative portfolio : concepts, copy and art, with a view to pivot my career towards advertising and photography, set design and the likes. >> bit.ly/leslyzinetcreative << • 3 cities: Developed over a year in 3 cities: London > Stockholm > Marseille. • Folios: Lots of other books browsed that have inspired mine, from my favourite Creatives. •Contents: From previous gigs to ad school briefs, to jokes I made from an ad in the pub on St Patrick's Day. • Design: I didn't know I could express an idea visually, draw illustrations, make a collage and animate it. Now I know. • Readymag: Carefully selected the best platform for the portfolio I wanted. 2025 D&AD New Blood portfolio awards, bring it on! • Layers: One piece of creative you see in my folio was probably iterated a ton, made on Instagram, air dropped, chopped, made again. • Lesly, le coursier à vélo Ltd: All while working as a bike courier in Marseille under my limited company

Pitch winners on Ad School brief! Cadbury Wispa White ––> https://readymag.website/u1355756652/5017862/cadbury-wispa-white-vccp-ad-school-2024/ Check it out, it's fun! :)

Agency: Objekt Client: Revitive Work: TVC script writing and social concepts featuring high profile French TV presenter.

Client: Amazon Global Corporate Affairs Agency: Above&Beyond, London – Formats: TV, Programmatic and Social (Meta, LinkedIn, X) 1x1 animated captions, 9x16 reels – Lengths: 30" 15" 10" 6" – Cast: Optimised (from previous campaign): Daniel, Fatiha. New shoot cast: Pascal. Dubbing of UK Jessica. – Messaging (Benefits): Extra parental leave (Flexibility), Up to €8,000 towards tuition and training (Opportunity) Involved in every creative aspect of the campaign for France, UK and Germany from pre-shoot to post-production. – Voice-over script writing from transcripts of Amazon employee interviews – Understanding the research and objectives of Amazon Global Corporate Affairs team (Opinion Elites) – Travel to France to attend new shoot with agency, film crew, client and new cast of Amazon employee – Crafting lines for OOH campaign in Brussels – Brussels Midi bridge, etc and social post copy / social stills – Calls and in-person sessions with No.8 (sound) and OkayStudio (film editors) working on sound and image – Voice casting and voice-over direction for adaptation and dubbing of UK script for France – Working directly under the agency's senior creatives, James Halladay and Artem Björk

Had a lot of fun as 1 of 200 extras in Dua Lipa's Houdini music video shot at the English National Ballet.

• Looking after the tone of voice for France and main point of contact for content production for the French market across a variety of touch points and formats: from top of tunnel, lead acquisition, SEO optimised content, to paid social ads and in-product, user-facing copy, knowledge-base articles, etc. Felt like a Swiss knife.

Scripting promotional Ligue 1 content for Amazon Prime Video.

> Added a pop of colour to the copy, taking it away from the conventionally soppy and nostalgic > Made copy and imagery work together in a meaningful way, often taking images as a starting point for copywriting > Took a descriptive, perceptual approach to product copy in order to convey the materiality and feel of each product / how they occupy space (wall art) • CRM : Emails, emails, emails… short and sweet inspiration copy. Lots of offers. Reviewed till perfect. • Social : Facebook and Instagram. I love these posts, we can really be creative and it's where we reach our younger audience, emojis and hashtags galore... • SEO : Weaving all the high value keywords into helpful content for the customer. Product pages, range pages. • Blog : Writing the odd blog post on WordPress. "Lockdown birthday gifts they will love" was a good one.

> Acted as main point of contact for the technical implementation of all French product copy requests • Product: localising Perks, Insights and Recognition product copy as part of platform launch in France • Marketing: localising brochure site, blog posts, sales deck, emails and other bits and bobs • Compiling a French copy guide that can be used across all teams to specify how we speak about our brand and products in line with our English comms