Leticia Z

Some highlights and achievements: - User experience design of a platform for B2B loans of pop-up stores, showrooms, and commercial placements worldwide, with a total of 10,000 location portfolio growth within 3 years after its first launch; - Successful 4-year collaboration with the headquarters of the largest French Dairy Cooperative to create cross-media design projects targeting members and consumers, unifying the objectives of 240 French Dairy Groups and +20,000 members responsible for half of the milk production and transformation in France (generating an annual revenue of approximately €11.7 bn); - Led brand development and managed several design projects for digital marketing campaigns around an eco-business model involving native Amazonian populations (+2100 natives). This collaboration has contributed to the sensibilization and efficient communication of their sustainable activities and responsible agriculture methods to EMEA and LATAM markets (final consumers), resulting in a 20% yearly profit growth related to the digital strategies put in place (data from 2022).

Digital Design Agency now part of Vetor Zero. As lead of the design pole, I was in charge of the Art direction and product design of a portfolio of +20 e-commerce clients in different fields (health, military, governmental, insurance, and retail). I managed a small team of digital designers tackling the growth and impact of design solutions on e-commerce conversion channels. Here are some highlights: - Helped online businesses to achieve a better conversion rate (from ~15% > 30% after ~1.5 years of launching the platforms) on redesigning projects by prioritizing customer feedback and by constantly monitoring the design impacts in the platform; - Defined KPIs with the portfolio manager for the design team based on the impacts of design decisions on customer experience data from tracking analytics; - Ran workshops to address client churn issues with stakeholders and proposed design improvements in close collaboration with developers to adapt the design solutions to technical constraints (on Magento, Shopify, and WordPress environments); - Addressed responsive design constraints by proposing accessible interfaces that are strongly geared towards conversion on mobile; - Generated reports and documentation of design best practices to be shared among designers for effective knowledge transfer, and for the management to leverage investments for the design team's growth.

As part of the online department of this Brazilian Clothing Brand (+18K employees), I had the following missions: - Gathered briefs from the stakeholders, define the creative vision of the online campaigns, and guide three experts to translate the art direction into digital deliverables; - Applied brand guidelines documented best practices, and created overall design formats for the online campaigns to efficiently delegate tasks; - Improved the customer experience in collaboration with content writers to innovate the copy, baselines, and translate the essence of the brand values into each campaign; - Performed quality control to ensure the overall design coherence on the main online channels (online store, emailing, and ad banners); - Documented, developed, and refined an internal process to improve the efficiency of the creation of campaigns within the service (12 main campaigns/year resulting in 1000+ deliverables between ads and promotions); - Measured the impacts of the campaigns in close collaboration with the developers, and spotted pain points in collaboration with customer support (running surveys to leverage customer profiles, feedback, and measuring campaigns success every 4 months).

At this Casual Games Developer company, I had the following missions: - Developed concept arts, 2D game character designs and environment illustrations; - Moodboard research and performed sketching sessions for character and game design environment; - Interface design following the illustration style in collaboration with the game designer. Casual Game projects (for Big Fish Games): Gotcha Celebrity Secrets, Battleship Down

At this E-learning software company, I had the following missions: - Interface design of e-learning software following the brief and art direction requirements based on user interviews and feedback; - Conducted moodboard research and sketching sessions to create characters and interfaces that empower visual communication and gamification features; - Collaborated with content writers to balance content density and hierarchy on each learning path; Quality control of the design deliverables and handoff to developers; Motion design using JavaScript. Projects: Pfizer and Renner internal e-learning programs for employee training

As part of the Design team in this notorious Design Agency based in the south of Brazil, I had the following missions: - Participated in workshops with clients to define projects objectives and generate ideas; - Elaborated moodboards and conducted competitive benchmarks research for brand design projects; - Met with partners and print suppliers to stay up to date with market tendencies for print design techniques; - Presented design solutions with the support of the project team to clients; - Developed brand concepts for local companies in the health care, cosmetic, legal, and transportation fields and brand applications (stationery, brochures, signalization, and goodies); - Designed product catalogs and selling points advertising for local food industries (conception, design finalization, and print); - Created packaging design for food products for a local market chain (Rede Vivo). Achievements: I was able to observe the mindset necessary for problem-solving and practice technical skills by learning from the best local design professionals in the market.

As part of the creative department of this Publicity agency (45-50 employees), I had the following missions: - Shadowed workshops for concept generation of publicity campaigns; - Observed and assisted the Art Director in creating publicity campaigns for local companies (print and digital applications); - Created basic designs and prepared files following the art direction guidelines; - Accompanied the technical designer on the print processes pipelines (finalization, print tests, and production); - Illustration and photo editing for ads, product catalogs, and product campaigns. Achievements: I learned a lot of valuable lessons on being proactive, organized, and flexible in my design practice on this multidisciplinary team on a fast-paced work environment.