Liefwin Luyckx

I am a creative enthusiast bursting with ideas and "streetwise" enough to execute them. A professional go-getter with a wealth of (both traditional and digital) IT, marketing & sales experience, I look forward to launching and implementing successful business plans & digital innovations full of enthusiasm. With a healthy dose of eagerness to learn, I always enjoy indulging in various projects and targets. Driven by enthusiasm and experience in various sectors, I will always translate your business concept, product and philosophy into strong results.

In my role as PM - Roll-Out Coördinator, I ensure the successful implementation of cross-functional programs by: Facilitating collaboration between IT project teams and business units, ensuring aligned roll-out activities. Developing and maintaining detailed roll-out plans, including agreements on responsibilities, timelines, and resource availability. Identifying risks and coordinating risk management to minimize the impact on the overall program. Monitoring the progress and quality of roll-out activities, providing regular updates and reports to stakeholders.

Selectair is an alliance of more than 110 independent, self-employed travel consultants in Belgium. In was in charge of: Conceptualizing, analyzing, creating, managing and following up online/offline & marketing projects with emphasis on Brand Building & Brand Activation of the Selectair brand. Development of various external and internal websites into more than 100 individually personalized office websites. Development of email marketing strategy at an overall and office personalized level. Various contacts with suppliers and partners (tour operators, hotel chains, tourism services and media) regarding marketing & IT-related projects. Drawing up marketing plans and marketing budgets. Organization of domestic and foreign congresses and events. Coordinating the development of brochures, POS and communication tools. Training of employees and sales teams on the tools used.

In charge of: Collaborating with programmers and following up on their ongoing IT realizations Organization and leading brainstorming sessions to come up with creative concepts Development of all marketing and sales-related activities Project management and coaching of the various programmers for both external and internal projects Business meetings with the customers Support and follow-up of ongoing business

In charge of: Brand Building, Brand Activation & Sales Activation of the Brainbox brand within Flanders, Brussels and Wallonia Development strategic marketing relations with agencies, salespeople and management Management of the extensive sales team in Flanders, Brussels and Wallonia regarding the realization of KPIs, budgets and sales forecasts Development of the internet strategy of the various Brainbox websites Development, follow-up, coordination and construction of own internal CRM application Creation of the catalog and the various product brochures Elaboration, planning and creation of advertisements in trade journals and follow-up of online/offline mailings & press releases Development various regional and national trade fair participation, including Batibouw, Cocoon, Bouw & Reno, BIS Beurs, BouwInnovatie, ....

In charge of: Managing and coaching the sales team in following up new leads to industrial products Strategy development for selling advertising space in the trade magazines Direct News, InduSap

In charge of: Sales of holidays both B2C and B2B Development and follow-up of one of the first tourism trade websites with content from various partners and in cooperation with service providers at the time

In charge of: Sales and follow-up of advertising space in different trade magazines