Lilian B.

Source of advice, of operational efficiency, I translate strategic goals into performance projects to strengthen your image, support the business offers, bring value to the work of the teams

Challenge: Structure digital strategy, boost performance on Amazon (US & Europe) and in B2B Strategic and operational management of 3 D2C sites, Amazon, and the B2B site: – Digital transformation: migration of three international sales stores to Shopify – Responsible for Amazon US & Europe development, project lead for global B2B website – Development of product offering and acquisition strategy, conversion funnel actions, coordination of e-commerce activities – Management of multidisciplinary teams (France/US/China/India) and agencies/freelancers -> Result: $25M annual revenue, Amazon: +200% revenue, websites: +35% conversion

Repositioning the brand image & new sales strategy New logo, signature, discourse and commercial offer, website design and dev To move from a multi-service web agency to a CRM SaaS expert

Challenge: Boost customer acquisition with the arrival of new competitors – SEO operations, B2B acquisition campaigns, Drupal website redesign -> Results: reduced churn, increased demo bookings while maintaining stable CAC

– Design & implementation of the full digital transformation roadmap – Creation of corporate website, click-and-collect platform, B2B website, and Carte Libre mobile app – Executive communication, crisis management, social media launch – Mobilization of 12 subsidiary directors: CODIR facilitation & field coordination – SEA/SEM budget management ($70k), project & team leadership (20 people) -> Results: 4,000 B2B leads in 6 months, unified corporate & subsidiary communication, rapid deployment of innovative digital solutions.

Combine strategic marketing consideration with practical measures to support the values of the House and its commercial goals - positioning strategy, targeting and means of leads acquisition responsive to the market innovations - production of omnichannel digital content - definition and management of advertising budgets - tech watch, curation, team training - follow-up and recommendations to partner agencies > Renewal of the brand perception

Launch, commercial and creative development of the digital division of the brand image agency Assembling identities, revealing quality, expressing cultures and sharing what makes the clients different. Trained on both French and international markets for luxury products, industry and distribution, services and new technologies. Prospecting, negotiation, business development 25% of total turnover after two years of existence 6 people team management + in charge of the deadlines Definition of communication strategies and web marketing action plans Digital, print design and operational variation