
Lily Pham
Social Media Executive | Branding & UX/UI Design
Salary / Daily rate
Hanoi, Vietnam
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
Social Media Executive & UX/UI Designer with 6+ years driving brand growth across blockchain, e-commerce, and travel industries. Proven success growing organic social media to 50K+ followers and achieving 200K monthly orders for Vietnam's leading POD platform. Specialized in content strategy, community management, and visual design with expertise in SEO optimization and conversion-focused campaigns.
Work experience
Marketing Manager
PROMIND
Sep 2024 - Jul 2025
11 months
Marketing Specialist
STARZZ
Apr 2024 - Oct 2024
7 months
Thale, Germany
- Manage the content strategy in Starzz's social channels (Twitter, Instagram, WhatsApp, Facebook, Linkedin, Discord) - Publish PR Articles on Yahoo Finances, Crypto Daily, etc - Community management and build the strong Starzz Company - Support and engage with community members to promote the Starzz brand
Marketing Executive & Community
MoonFit
Oct 2022 - Mar 2024
1 year 6 months
Cà Mau, Ca Mau, Vietnam
Key Responsibilities: - Curate and manage the development of content strategy in MoonFit's social channels, with a focus on Twitter and Instagram; publish articles on Medium about weekly recaps and primary app features. - Monitor and report on content and social campaign performance, continually enhancing strategies to increase Daily Active Users (DAU) within the app. - Working closely with Business Development to respond to users' comments and direct messages across all platforms, fostering an interactive and supportive MoonFit community. - Create visually appealing graphic designs and edit short social videos for enriching articles and improving in-app UX/UI. - Collaborate with event organizers, devising creative POSM products for blockchain events of up to 300 - 500 attendees. - Edited photos, videos, and audio for use on social media channels and website. - Photographed and documented organization events. Achievements: - Grow social media presence with 50,000+ organic Twitter followers with a monthly reach of +300,000 impressions, 2,000 Telegram users, and 2,500 Instagram followers within four months of app launch. - Provide round-the-clock user support in collaboration with the Business Development team. - Contribute to the rapid sale of 500 NFTs in under 30 minutes and 1,500 NFTs in 2 days. This success garnered support from the Moonbeam Ecosystem, setting us apart in the field. - Consistently meet personal project OKRs with an average score of 90% over four consecutive months.
Marketing Executive
Merchize
Oct 2020 - Aug 2023
2 years 11 months
Hanoi, Vietnam
Key Responsibilities: - Create the contents of Merchize's social channels and engage with potential sellers with a primary focus on fostering a thriving community within Facebook Groups. - Craft compelling copy and publish informative blog articles on e-commerce, leveraging on-page SEO best practices. - Create captivating merchandise designs tailored to buyer cultures and interests and how-to videos to instruct sellers to use platforms, offering valuable suggestions to sellers. - Write emails, use A/B tests, and build personalized email marketing based on using the Customer Journey Map to find the most effective email marketing strategy for particular customer segments. - Create POSM products, catering to events with up to 1,000 attendees. Coordinate with the HR department to organize internal communication events. - Actively participate in website optimization, optimizing SEO on-page elements, product listings, and crafting product descriptions with SEO elements using WordPress and other relevant tools. Achievements: - Lead the transformation of Merchize into the leading all-in-one Print on Demand & Fulfillment industry in Vietnam. Achieved a remarkable monthly average of 200,000 orders worldwide. - Expand the supplier network across EU, AU, US, and China, while broadening the product portfolio to include nearly 400 highly personalized items. - Connect with partnerships with key players in the Inbound Marketing sector, facilitating the education of sellers in effective sales strategies. - Guarantee consistent brand identity across all communication materials, whether online or at large-scale events with 1,000 to 2,000 attendees.
Freelance Copywriter
VinIDFreelance
Oct 2018 - Dec 2020
2 years 3 months
Hanoi, Vietnam
- SEO-Centric Content Creation: Create keyword-rich content that aligns with VinID's objectives and resonates with our target audiences.
Social Media Marketing Specialist
Asianwaytravel Vietnam
Oct 2019 - Oct 2020
1 year 1 month
Hanoi, Vietnam
Key Responsibilities: - Collaborate with the tour operations team to create blog content and develop personalized travel tours that offer the most authentic experiences in the Indochina region. - Participate in service evaluations and firsthand experiences of various travel services. - Directly engage in shooting and documenting customers' travel experiences. - Develop content plans for all social media channels, with a special focus on the website, Pinterest, and Instagram. Respond to customer reviews on TripAdvisor. Achievements: - Worked continuously with the team to win a TripAdvisor Certificate of Excellence® in 2019 and Travel's Choice in 2023. - Maintained a 100% response rate to all comments and feedback on TripAdvisor, achieving an impressive 98% 5-star rating from customers. - Organically amassed 1,000 Pinterest followers, with an average of +150,000 monthly views. - Successfully cultivated and conveyed the brand identity, inspiring the authentic Indochina experience through travel guides and captivating video content.
Human Resources Coordinator
InterContinental Hotels Group (IHG®)
Jun 2018 - Mar 2019
10 months
Hanoi Landmark 72
- Answer incoming telephone calls, and emails, and either transfer, redirect, or take a message - Oversee all Purchase Requisitions in the department - Handle general inquiries, arrange appointments and meetings - Take dictation of correspondence as required - Coordinate and manage casual staff in the hotel - Prepare materials and participate in Learning and Development training sessions for various departments.
Education
University of the West of England
International Bachelor Degree
2016 - 2019
4 years
National Economics University (Vietnam)
Bachelor of Business Administration - BBA
2015 - 2016
2 years