Lina Abdaoui

Working hand in hand with internal teams on their marketing tactics, campaigns and content strategy to achieve their quarterly goals and package new offers.

I help ventures mostly with international Go-To-Market strategies. Used to direct collaboration with stakeholders (CMOs, CEOs, Sales and Marketing teams). →Clients: Sonio, Marigold, Pasqal, SoftFluent →Interventions via partnerships with Spicy Studio: Teazit, Hello Charly, H7 US Go-To-Market: →Sonio Demand Gen | EMEA GTM: →Marigold (Cheetah + Selligent) →Ghost Freelancing with B2B services partners Market-Fit & B2B Lead Gen: →RowShare - SoftFluent Marketing Ops & Lead Gen | US and EU GTM: →Pasqal SEO, UX research et Content Marketing : →Spicy Studio (Teazit - Hello Charly - H7)

From July 2025 to November 2025, I supported the international expansion for an Open Banking/RegTech solution as a Content Marketer and GTM Consultant. • Executed GTM enablement initiatives, including target account segmentation and database scraping for various countries. • Produced diverse content pieces such as guides, white papers, and case studies to drive demand generation. • Led internal workshops to align sales and marketing teams on GTM priorities and messaging.

Launched "early adopters" campaigns that generated 30 leads, with 50% being new potential clients within a few months. - Built and executed a GTM enablement backlog with multiple tactics to achieve revenue goals (ABM, 1:few campaigns, etc.). - Led SEO workshops to boost content creation. - Managed paid advertising campaigns on Meta and LinkedIn to meet brand awareness and acquisition objectives. - Scraped and structured a hard-to-find target database + transferred methodology to a new hire.

Collaboration avec l'équipe marketing internationale de Marigold, scope : Demand Gen sur le marché Européen : Gestion de campagnes, Analyse de marché, Copywriting, Webinars, Masterclasses... Pilotage de campagnes média payantes avec des partenaires de référence (The Drum, La Tribune) et création de contenu localisé pour le marché français, assurant pertinence culturelle et engagement.

Growth Analysis → Data Analysis - Sales x Marketing x Product Strategy audit Growth Strategy recommendation and execution → Custom made Growth Backlogs to scale B2B products and services Go-To-Market Strategy → Building Brand awareness - Demand Generation - Lead nurturing and activation CRO and Organic Growth → Helping clients optimize their Conversion Rate through a series of test and learn appoaches → Product-Led-SEO

I joined the Sales team as an apprentice in a CSM/Customer Support role for trading solutions. Clients: primarily banking groups. After a few months, I transitioned to a junior Sales Ops position: Optimization of prospecting processes, targeting global leaders in the financial services sector. B2B Customer Support → On-site product onboarding (BNP Paribas, Rothschild & Co.). Sales Enablement → Creation of sales presentations, sales copy, and social media content.

Marketing Strategy → Product Launch - Trade Marketing - Partnership management - Cross-Channel Roadmap Paid and organic acquisition → E-commerce SEO strategy and Backlog follow-up - Instagram Ads - Facebook Ads - Keyword mappings for Search Ads - Email Marketing Content Creation → Photography - Social Content - Copywriting - Conversion-oriented blog articles Influence Marketing Campaigns → Creating partnership programs and recruiting influencers