Shannon Trust

<h1><strong>Challenge</strong></h1><p>Shannon Trust, a leading UK charity running a peer-to-peer learning programme to help people in prison who cannot read, faced substantial digital hurdles. Their existing website was not intuitive, hindering potential donors and volunteers from understanding the services and the impact of their work. Moreover, their core learning programme, Turning Pages, was completely analogue, creating limitations in its reach, and making progress tracking for learners a challenging task.</p><h1><br></h1><h1><strong>Yalla's Solution</strong></h1><p>Recognizing the need for a comprehensive digital transformation, Yalla devised a strategic plan to revamp the website and develop a custom mobile application for Turning Pages.<br><br></p><h2><strong>Understanding Users</strong></h2><p>The first phase involved a deep dive into understanding the end-users. Yalla employed a Design Thinking methodology, involving stakeholders through interviews and workshops to map out user behaviours, frustrations, and goals. These insights built a strong foundation for the design process, ensuring a user-centric approach was maintained throughout.</p><p><br></p><h2><strong>Ideation, Prototyping &amp; Design</strong></h2><p>Armed with user insights, Yalla initiated the ideation process, creating a series of visual designs and interactive prototypes that worked to implement a new brand identity that had been created for Shannon Trust. This iterative approach allowed for continuous feedback and refinement, ensuring the final designs would be intuitive and satisfying for the end-users. Alongside this, a new design system was created, ensuring a consistent brand experience across all digital platforms.</p><p><br></p><h2><strong>Technical Design &amp; Development</strong></h2><p>In the technical design phase, Yalla worked closely with Shannon Trust to ensure mutual understanding and agreement on the technologies used. The website was built with Webflow, making it fully manageable for the Shannon Trust team. The web application, designed to be fully interactive, provided learners with a self-learning platform, complete with clear visual cues and audio support for ultimate inclusion and accessibility.</p><p><br></p><h2><strong>Impact</strong></h2><p>The digital transformation had a profound impact on Shannon Trust's operations and reach. The intuitive website design led to a substantial increase in user engagement, including a 155% increase in Users and 157% increase in Sessions. </p><p></p><p>Most importantly for the charity, engagement has been reflected in a huge growth in donations. </p><p>Additionally, since launching the website the charity has seen a record year in grant applications and growth in contracts by over £1 million. In their recent Quarterly Report, the digital team at Shannon Trust said ‘the new website has surpassed performance compared to the previous website in Q1 across all key streams’.<br></p><p>In addition, automated processes on the new platform along with a cleaner CMS platform significantly reduced the admin time for the staff (e.g. automated form submissions to the business support officer).</p><p></p><p>The newly digitized Turning Pages programme secured over £250,000 in funding for the charity, and has significantly extended its reach by reducing the reliance on coaches.<br></p><p>The new design system was readily adopted across all digital content, ensuring a cohesive brand experience.</p><p><br></p><p><strong>You can view the website at </strong><a href="https://www.shannontrust.org.uk/" rel="noopener noreferrer nofollow" target="_blank"><strong><u>https://www.shannontrust.org.uk/</u></strong></a></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://lh7-us.googleusercontent.com/4q6GlokDiain4h8KkWtur8s4dn7uITVZaB4Mzey0yI6lnnozm7qHl-83NCL8u6OW9dOKy-K_zg8SM03o89EMpASbCXa_g5Gp_3i2L4lOZ39g8IMyQT73lntmbnGFirDx1X2MM1CGBYe0l4UGZT-IpyA"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cls4j66a92nwx56fpg6rlb3lw.jpg"><div class="image-overlay"></div></div></div></div>

We led the digital transformation with a brand and content strategy implemented through a new website built in Webflow along with a custom mobile application for Turning Pages, to support this charity's great work in the criminal justice system.

React

"We would have no hesitation in recommending Yalla as an excellent digital development partner. Having worked closely with Yalla Cooperative since early 2021 we are delighted with our partnership. We find the team at Yalla to be very motivated and diligent in all they do, always putting our users at the heart of their work.”

Digital Transformation For Shannon Trust

Chiltren music therapy

<p><strong>01 Where it all started</strong></p><p>The project began with the challenge of limited public understanding of Music Therapy. The goal was to improve awareness through intuitive user flows, targeting specific audiences, and effectively communicating Chiltern's mission. Enhancing the website was also key for staff to disseminate information widely, crucial after the organization's digital transformation and rebranding.</p><p>&nbsp;</p><p><strong>02 Where we came in</strong></p><p>Our partnership was continued with this new project and we outlined a 14-week programme including discovery and definition phases, site mapping, and prototyping before the website build.</p><p>&nbsp;</p><p><strong>03 What we delivered</strong></p><p><em>1.0 UX Phase</em></p><p>we closely examined Chiltern's existing website, using insights gained to structure and landscape the new site. This involved identifying key goals and user personas, which informed the creation of diverse user stories to address the needs of different groups like donors, parents, schools, and hospitals. A site map was meticulously developed to provide a clear structural overview for both the design and development teams.</p><p><em>2.0 Design Phase</em></p><p>we combined creative research with findings from UX workshops to prototype the site. Key to this phase was usability testing, ensuring the site's intuitiveness, and collaborating on a CMS structure for easy content updates by Chiltern staff.</p><p><em>3.0 Development Phase</em></p><p>We used Webflow for its flexibility and CMS integration. Our focus was on enhancing the referral process with a secure enquiry form and integrating a booking system for events, using Eventbrite.</p><p>Overall, these efforts aimed to make Music Therapy more accessible and enhance Chiltern's community outreach and service effectiveness.</p>

Illustrating the transformative impact of Music Therapy through a website that deepens target audiences understanding of the services provided.

Typescript

Webflow

Web Design

Working with Yalla Coop has been such an amazing journey! They were fantastic in guiding us every step of the way throughout the process of defining and developing technical solutions for our therapists and beneficiaries, and the outcomes have exceeded all our expectations.
Their expertise enabled us to navigate a rather new adventure with confidence and excitement.
The combination of abilities and know-how within the whole team at Yalla Coop is truly extraordinary and they are also super friendly and a total pleasure to work with. Can't recommend enough!



Building a Website For Chiltern Music Therapy

Tempo

<p><strong>Background</strong></p><p>Tempo Time Credits is the UK's largest time recognition scheme, partnering with organizations across the UK to foster increased community involvement.</p><p><br></p><p><strong>Challenge</strong></p><p>Tempo's time recognition scheme was entirely paper-based, becoming increasingly difficult to manage after a decade of growth. All notes had to be counted manually and there was no way to track their usage. Furthermore, the website did not facilitate easy discovery of opportunities to earn or use Time Credits.&nbsp;</p><p><br></p><p><strong>The Work</strong></p><p>Yalla partnered with Tempo to digitize the Time Credits scheme. The goal was to devise a lean, testable approach for digital Time Credits and a scalable growth strategy. The result was an end-to-end platform for volunteers, charities, volunteer groups, and venues, all manageable by Tempo.</p><p><br></p><p><strong>Problem Solving and Prioritization</strong></p><p>Yalla first dissected the problems Tempo wished to solve for themselves and their users. They prioritized these problems to create a list of potential opportunities.<strong> </strong>These were followed by a series of design thinking sprints, defining core users, building intuitive journeys for various user types within the Tempo ecosystem, and ensuring sustained engagement.</p><p><br></p><p><strong>Technical and Design Planning</strong></p><p>Working in parallel, Yalla developed a secure, robust platform providing functionalities similar to financial apps. Users could view their balance, complete transactions, and review their Time Credits history.</p><p><br></p><p><strong>Deep Insight with Data Ethics</strong></p><p>Yalla aimed to provide Tempo with deep insights into the Time Credits ecosystem, tracking every Time Credit from issuance. However, data ethics and user privacy were always a priority. Yalla adopted a 'Privacy by Design' approach, implementing stringent security measures, conducting regular audits, and ensuring transparency with users about how their data was being used.&nbsp;</p><p><br></p><p><strong>Ongoing Release Strategy</strong></p><p>Yalla opted for an ongoing release strategy, launching an initial version of the platform for early testing and iterating with new features gradually. This approach facilitated sustainable product scaling.</p><p><br></p><p><strong>Custom CMS</strong></p><p>The platform includes a custom CMS, enabling Tempo staff, venues, and volunteer groups to easily create profile pages and opportunities. This transformed into an easy-to-use marketplace for volunteers to search based on location and interests.</p><p><br></p><p><strong>Impact</strong></p><p>The digital transformation was a resounding success, completely replacing the use of physical Time Credits. The platform has successfully handled over 640,000 Time Credit transactions and now boasts over 18,000 volunteers, 1,400 volunteer groups, and 500 venues.&nbsp;</p><p></p><p>Yalla has been Tempo's digital partner for the past three years, providing monthly support for system updates and new feature development.</p><p><br></p><p><strong>While you need to register for full access, you can view opportunities here: </strong><a href="https://tempotimecredits.org/use" rel="noopener noreferrer nofollow" target="_blank"><strong><u>https://tempotimecredits.org/use</u></strong></a></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clqxpfxh317dp62cc99macwt4.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://lh7-us.googleusercontent.com/NL36unSDoCmg5ZpG-k7T02Oxu0WffKVZRoqXrA6nKC_uOtTkvwTiRFwiD8qdU3GXmgLmmIsneikQqP3mNgehz3mxlwxUMgWrM8S5eA94ZfN68qDKvpzCYh3q0zeQwePpGbnmv9ysjAHAnT1SSbH9V-k"><div class="image-overlay"></div></div></div></div>

Yalla partnered with Tempo to digitize the Time Credits scheme. The goal was to devise a lean, testable approach for digital Time Credits and a scalable growth strategy. The result was an end-to-end platform for volunteers, charities, volunteer groups, and venues, all manageable by Tempo.

Node

Yalla have been central to the successful development of online Time Credits... I wholeheartedly recommend working with them!
Yalla have been central to the successful development of online Time Credits, which was a significant investment in digital transformation by Tempo. Working with Yalla has been absolutely brilliant – they are insightful, creative, energetic and very hard working, always going the extra mile to ensure success.

They have helped us build in-house skills and capacity and worked in partnership with us – we’ve really felt like one team. I wholeheartedly recommend working with them!


Digitizing The Time Credits Scheme For Tempo

Web & Mobile designer 

Complete Web Developer in 2022

Project Manager and Designer

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- Manara is a social impact startup connecting developers to dream jobs.
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Lina Ayesh

Project Manager and Designer

About me

Work experience

Project Manager and Operations Lead.

Career Coach

Product Manager- Google for Startups & Gaza Sky Geeks joint program

Product Development Consultant

Success Manager - GSG Digital outsourcing agency

Marketing Executive

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Zero To Mastery Academy

Azhar University - Gaza

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Web & Mobile designer

Complete Web Developer in 2022

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Digital Transformation For Shannon Trust

Shannon Trust

Building a Website For Chiltern Music Therapy

Chiltren music therapy

Digitizing The Time Credits Scheme For Tempo

Tempo

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