lina lahbabi

• Management of social media ads for the different magazines of the group (ELLE, Télé 7jours...) : programming and monitoring of native ads on behalf of advertisers and media coverage of editorial posts. • Management of conversion campaigns for internal e-commerce projects (Coffret Ines de la Fressange, Box by ELLE) via Meta and Google adwords. • Podcast promotion via social media ads • Media coverage of internal diversification events (ELLE Active, Prix des Artisanes...) via paid acquisition channels • Monitoring of mobile acquisition campaigns for our apps • Supporting the sales and production teams by leading masterclasses and creating structural supports for the activity (guidelines, best practices) • Management of a team

- Management of social media ads for the different magazines of the group (ELLE, Public, Télé 7jours, Version Femina, Art&Decoration...) on the different social networks (FB, IG, Tiktok, Pinterest): programming and monitoring of native ads on behalf of advertisers and occasional media coverage of editorial posts. - Management of conversion campaigns for internal e-commerce projects (Coffret Ines de la Fressange) via Facebook and Google adwords. - Media coverage of internal diversification events (ELLE Active, Prix des Artisanes...) via paid acquisition channels - Monitoring of mobile acquisition campaigns for our apps - Supporting the sales and production teams by leading masterclasses and creating structural supports for the activity (guidelines, best practices)

- Programming, monitoring and optimization of paid campaigns on the social networks of the group’s brands (mainly ELLE magazine). - Construction of guidelines and best practices for the sales teams of the advertising department and brand content editors.