Lina Soufi
Lead Service Designer | Design Strategy
Salary / Daily rate
Nice, France
Mobility: Paris, Marseille, ...
Freelance
Remote only
Skills
Languages
About me
Intro
Service Design Lead with 8+ years driving customer-centric innovation across major brands like Decathlon, Servier, and Orange. Expert in embedding design thinking into organizations, leading teams, and delivering strategic solutions from circular economy initiatives to process optimization. I transform complex business challenges into actionable service designs that enhance customer experience and organizational culture.
Work experience
Lead Service Designer
Devoteam Creative Tech
Jan 2020 - Present
6 years 10 months
Paris, France
– Developing and leading the service design practice (recruitment/team coaching/community engagement/promoting customer centricity and design culture /leading a small team of service designers)
Service Designer
DECATHLON FRANCE
Feb 2023 - Present
3 years 9 months
69340 Francheville, France
– Mission chez Decathlon (Devoteam). – Part of the circular economy domain, working on the service Repair – Helped transform the circular economy domain into a journey-management approach
Design Strategist
Servier
Feb 2022 - Jan 2023
1 year
69340 Francheville, France
– Mission chez Servier (Devoteam). – Design Strat sur la simplification et optimisation des processus en interne
Coach Design Thinking
Orange
Jan 2020 - Jan 2022
2 years 1 month
Paris, France
– Mission chez Orange (Devoteam). – Coach Design Thinking in SAFe (Scaled Agile Framework) environments
Service Designer
playgrnd
Sep 2018 - Dec 2019
1 year 4 months
Région de Paris, France
Freelance Service Designer
World Food Programme
Mar 2018 - Aug 2018
6 months
Service Designer
Brandcell
Jul 2016 - Dec 2017
1 year 6 months
Beirut District, Lebanon
Design Researcher
Blue Hat co.
May 2016 - Oct 2016
6 months
Beirut, Lebanon
Internship
J. Walter Thompson MEA
Feb 2016 - Apr 2016
3 months
Beirut, Lebanon
Video & Creative development
MEM - Major Events Media
Oct 2014 - Jan 2016
1 year 4 months
Education
d.MBA
Business Designer
2022 - 2022
2 months
IED Madrid
Master's Degree, Master of Design and Innovation - Strategic Design Labs
2014 - 2015
1 year 1 month
Academie Libanaise des Beaux Arts (ALBA)
Bachelor of Arts (B.A.), Computer Graphics & Interactive Media
2011 - 2014
3 years 1 month
Licenses & certifications
UX-PM1
Issued: –