Lina Truong

► Co-founder – CREPES TROOPERS Food Truck (since 2014) Scaled a food truck business from scratch, pivoted towards corporate events, and optimized operations over time. • Scaled and ld the strategic shift to private and corporate catering, redesigned processes and service flows • Recruited and supported a long-term team member, managed accounting & financials and key partnerships • Built customized back-office tools (Airtable, Excel) to simplify daily operations: quotes, invoices, planning with a product mindset ► Maternity and parental leave

LVMH DIGITAL – Group Omnnichannel division, Indirect E-commerce team PROGRAM MANAGEMENT & DIGITAL TRANSFORMATION  > Co-led a portfolio of strategic-impact products across Maisons focusing on scalability, test-and-learn cycles, business alignment and user value > Defined and structured the product roadmaps, prioritized features, managed go-to-market and multi-Maisons roll-outs > Coordinated change management and user adoption initiatives PRODUCT MANAGEMENT - Discovery, Delivery, Run/Roll-out & Growth (incl. onboarding programs, user community) > Competitive intelligence & E-merchandising tools (product and brand visibility on E-retailer platforms). > Business Intelligence platform and upskilling programs (skills assessment, playbooks). > Launch of a Social Commerce Academy for strategic exploration and multi-Maisons proof-of-concepts • Product strategy & roadmap • Discovery • Roll-out & scalability • Data-driven decision making • Business value & user impact alignment • Cross-functional collaboration with tech, business & C-level stakeholders • Usage & adoption focus • Digital transformation

1/ Assignment within PSA Group Digital Factory: Digital Performance, Business & Web Analytics (consulting, 6 months) > Supporting Business Owners in measuring their brand website’s performance (Google Analytics, Data Studio): implementation of methodologies and dashboard revamp. > Support to E-commerce Data project: project framework for the data feed automation of steering dashboards 2/ Assignment within Canal Plus International Data division : consulting in Digital & Business Performance / Datavisualization (2 months) > Assisting Canal+ teams during the migration of commercial performance dashboards to Power BI Tools : Excel, Google Analytics, Google Data Studio, Power BI

> Support to the launch of the new website (User acceptance tests) > Revamp and update of hotel pages on Accor and PVCP websites > Contribution to the development of new sales tools, brochures and emailings: wording, creative follow up with agencies and production

Assistance to the Country Manager (Canada) and the Marketing Manager in their projects to promote a luxury brand such as the Cayman Island. Activities include organization and participation to events, sponsorship and partnership/contests, PR and advertising.

APPRENTICESHIP: ORANGE FRANCE – Paris, France (Telecommunications – Wireless services operator): Consumer market Branch, Marketing Department, Product Manager Assistant for BlackBerry and GPS services: • Worked on the evolution of Blackberry product line segmentation, evaluating changes in the needs of business and highly demanding clientele, including regular benchmark studies to adapt our products according to competitors’ actions in fast moving environment • Took care of the preparation of direct marketing campaigns and update of all commercial documents for each business cycle (2-3 months): product catalog, support for distribution, website, terms of use and legal references… • Prepared each period’s internal marketing brief for internal purposes • Was in charge of overhauling, updating and analyzing activity monthly reports • Managed internal setting of the services offered, i.e. adjustments for billing and subscription processes.

> Participation to various project scoping and design : new insurance product, scoping of 2 brands converging (positioning, distribution network merger, communication, internal processes...) > Management of newsletters for customers as well as distribution agents > Competitive benchmark on new insurance products as well as detailed coverage comparison