Lincoln Cruz

Product Owner / Product Manager

Salary / Daily rate

São Paulo, State of São Paulo, Brazil

Freelance, open to permanent contract

Remote only

Skills

Product ManagementAgile CoachingCustomer SuccessData AnalysisProduct Ownership

Languages

Portuguese (Native)English (Fluent)French (Fluent)Spanish

About me

Intro

Continuously learning and open to change. I believe in people, communication and cooperation. Over 20 years working across the full digital solutions in multinational companies and startups from different sectors and countries, my mission has been to deeply understand business needs and turn them into products that deliver real value and satisfaction to everyone involved. PS: I am Italian-Brazilian, so I can work for European companies without any administrative hassle.

Links

Work experience

Personal goal pursuit

Career Break

Mar 2025 - Present

1 year 8 months

Santos, State of São Paulo, Brazil

In the process of moving from France to Brazil and looking for new professional challenges. I’d love to exchange ideas and discover new projects! Do not hesitate to send me a message in case you think I fit your need, I would love to discuss.

Product Owner

Hinfact

Sep 2022 - Feb 2025

2 years 6 months

Toulouse, France

Startup in the aviation sector that offers an all-in-one pilot training management solution • Led Product Strategies, Roadmaps, and Initiatives aligned with the company’s objectives and customers’ needs • Directly participated in the acquisition of 3 new customers by conducting pre-sale product demonstrations • Conducted Discovery processes using Design Thinking and Lean Agile, validating hypotheses within a few days / weeks through PoCs / MVPs • Planned and prioritized Sprints and Releases, ensuring on-time deliveries and improving squad performance by an average of 30% • Drove Delivery processes with teams and stakeholders using agile practices, ensuring the delivery of at least 80% of priority demands with a high level of quality • Contributed to a 45% reduction in recurring questions tickets through structured communication and documentation processes

Product Owner

SWAP

May 2021 - Aug 2022

1 year 4 months

Toulouse e Região

Startup in the gardening and DIY sector in an e-commerce environment of spare parts and self-repair services • Participation in regular strategy redefinition with the company's Direction and regular analysis of strategic KPIs with the Data Analyst • Management of all demands involving the back office, spare parts sales website, and service sales website together with the Marketing, Operations, and Customer Service teams, aligning them daily with the Development team, ensuring the highest priority deliveries • Daily brainstorming with the UX Designer to continuously improve the user experience and constant benchmarking in collaboration with the Digital Marketer to improve search engine reach (SEO)

Product Owner

Labsoft

Dec 2018 - May 2021

2 years 6 months

Toulouse, France

Innovation consulting and operational support for Airbus (ERP in resource management) • Defined Product Visions and Roadmaps aligned with the company's objectives and customers’ needs • Gathered requirements, conducted functional analysis, planned Releases and Sprints and prioritized demands • Managed Backlogs and led Delivery processes with stakeholders and the Scrum team using agile practices (Scrum / Kanban) • Validated and defined what would be included in each iteration, communicated new versions, and updated documentation • Participated as Scrum Master in the development of an internal chatbot

Functional Analyst

Generali Employee Benefits - GEB

May 2016 - Mar 2018

1 year 11 months

Remote

Insurance services for multinational companies • Requirements gathering, backlog management, preparation of Use Cases and UML documentation, monitoring with developers to ensure deliveries, planning and execution of Test Cases and KPI analysis

Systems Analyst

Microsoft

Aug 2015 - Mar 2016

8 months

Remote

International Olympic Committee – Rio 2016 Olympic Games website • Analysis and validation of Wireframes / final mock-ups together with functional specifications (desktop and mobile) and preparation of Data Specifications, Test Cases and technical documentation (XML and XSD) in agile mode (Scrum)

Functional Analyst

Verity TI

May 2012 - Dec 2014

2 years 8 months

São Paulo, State of São Paulo, Brazil

Carrefour Bank – Billing System Migration | Sky (Telecom) – Operations Platform Migration • Requirements gathering, business process mapping, preparation of Use Cases and UML documentation and data migration planning / execution

Systems Analyst

InfoSERVER

Jun 2010 - May 2012

2 years

São Paulo, State of São Paulo, Brazil

Bradesco Bank – Various projects linked to the Treasury • Requirements gathering (mainframes and low-code platforms), preparation of Specifications / Data Model, analysis and monitoring with developers to ensure deliveries, planning and execution of Test Cases and management support

Requirements Analyst

Magna Sistemas

Jan 2006 - Jul 2010

4 years 7 months

São Paulo, State of São Paulo, Brazil

“Rede do Saber” E-learning Projects – Training for professionals in the public network of the Government of the State of São Paulo • Requirements gathering, preparation of Use Cases and UML documentation, analysis and monitoring with developers to ensure deliveries, planning and execution of Test Cases and support for communication channels

Trainee

Instituto de Pesquisas Tecnológicas

Jan 2005 - Dec 2005

1 year

São Paulo, State of São Paulo, Brazil

Technology center linked to the Government of the State of São Paulo in partnership with Microsoft (various Proofs of Concept) • Developed applications using Microsoft technology (.NET, XML and SQL server), gathered requirements, and produced Scope, Use Cases, UML and prototype documentation

Office Assistant

Cia Cacique de Café Solúvel

Aug 2000 - Jan 2005

4 years 6 months

São Paulo, State of São Paulo, Brazil

Coffee Industry • Initially Office Boy (banking tasks) and then Administrative Assistant in the Sales and Finance departments


Education

Cork English World

English Course - Advanced

2012 - 2013

6 months

FIAP

Master of Business Administration - MBA

2011 - 2012

1 year 2 months

Centro Universitário FIEO

Bachelor's Degree

2004 - 2007

4 years


Licenses & certifications

PSPO I

Issued: Jun 2019

Certified by Scrum.org

ITIL V2

Issued: Jul 2008

Certified by Exin

Portfolio

Evolution of a pilot training solution

Manage the evolution of an E-commerce of spare parts and services

Creation of an ERP for resources management and forecast

The best place to find your next move

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