Linda Souak

Market research and strategic content about the latest trends in digital banking

Led the launch of a new segment focusing on Banks, Fintech, and Insurance within a leading European Proptech company (B2B real estate SaaS) • Defined and implemented the go-to-market strategy, from market mapping and marketing to establishing influential partnerships with top French banks • Enhanced and developed the use cases (1. risk management and 2. customer journey for retail customers) along with Product and Tech teams • Established presence and legitimacy in the banking sector by building specific marketing content (e.g. crafted a white paper on ESG risks in banking) • Built 5+ end-to-end partnerships with Fintech, Wealthtech, and Insurers over 18 months, significantly enhancing the company's competitive positioning

Managed the portfolio of initiatives between MC and RAKBANK (retail & commercial bank in the UAE) - Project/Program manager on initiatives spanning digital payments, fraud prevention, customer engagement, cloud, and loyalty programs - Led the end-to-end Fintech selection process on behalf of the client from partner sourcing to executing the partnerships - Reported to the Retail Banking Board of Directors (external member of the committee)

Project Manager within the Brexit Program at HSBC Europe • Planned and executed the transfer of an internal SEPA payments platform in light of the Brexit implications and, • Reviewed and implemented a cost allocation model, resulting in a remarkable 66% reduction in transaction costs • Enabled the creation of a new legal entity (regulatory filings, governance) • Held responsibility for budgeting and planning (FTEs) within the client's workstream, managing a budget of around $10 million

Launched the French market for Welcome Pickups (short assignment) go-to-market + implementation (recruiting the first partners and closing a deal to sign the first warehouse)

Business Analyst and PM for a large range of financial institutions • For a CIB client, streamlined the Volcker rule analysis process (funds prospectus review), significantly reducing analysis time • Pioneered a strategy for a new offering supported by an in-house developed tool for a Tier 2 broker client • Successfully guided the membership application to a new Clearing House in Spain and contributed to the transformation agenda for clearing activities at a major Securities Services client • Internal steam: regulatory / digital watch and marketing events