Lindsay Naoussy Dongmo

Marketing & CRM Strategy – Designed omnichannel customer journeys and automated marketing campaigns – Provided strategic and operational support in selecting and implementing CRM, CDP, and Marketing Automation tools Data Analytics – Produced advanced data analyses using SQL, Python, and Dataiku – Built automated dashboards and reports with Tableau and Metabase to support performance tracking Process Automation – Optimized business workflows through automation tools such as Zapier, Make, and Captain Data – Ensured seamless integration of data flows between platforms Growth Marketing – Executed customer acquisition and retention strategies (scraping, retargeting, on-site lead collection with OptinMonster) – Implemented growth-focused initiatives to increase customer volume and lifetime value Sales Process & Client Relations – Participated in client meetings and contributed to crafting tailored proposals and commercial presentations – Created impactful sales decks and materials using PowerPoint and Google Slides

Marketing automation for campaigns (emailing, notifications): - Designing workflows - Audience segmentation Integration with CRM and analytics tools - Testing and optimization - Data analysis, visualization, and interpretation - Presenting results and KPIs, feedback, and adjustments - Management and optimization of the CRM database. Data collection, cleaning, and analysis from campaigns (emails, social media, website). Creation and presentation of performance reports for internal teams and partners (including Google). SEO design and optimization of websites in coordination with Product teams. Creation of marketing content (articles, case studies, white papers) and translation for an international audience. Competitive intelligence, analysis, and strategic recommendations.

Prospecting and negotiating partnerships (Jeff de Bruges, Mômji, Parisian museums) for the financial and logistical support of the association. Monitoring partnerships and maintaining relationships to ensure long-term collaborations. Coordinating events to facilitate the integration of international students on campus, ensuring the logistics and smooth execution of activities. Supporting students with personalized follow-up to help their adaptation and integration in Paris.

Contributed to the development of marketing and communication strategies to enhance brand visibility. Conducted competitive analysis and benchmarks to assess market trends and adapt the company's strategies. Drafted and prepared reports on market trends, presented during internal meetings. Collaborated with teams to ensure the effective implementation of strategies.