Lindsay NOMAL

Application Manager for an engineering application in the LNG industry. I oversee the product lifecycle, coordinate business, development and QA teams, manage roadmap and delivery, and ensure application quality and performance. I also drive continuous improvement and explore AI-powered solutions to streamline internal processes.

OBJECTIF Migrer les nouveaux parcours de l’espace client : réécriture des routes api et ux design. MISSIONS • Migrations techniques api de l’espace client : liées au système de gestion électronique de documents (GED), dématéralisation, suivi des demandes... • Cadre Scrum, cadrage métier sur la refonte de parcours end-to-end, et devilery technico-fonctionnel sur l’espace documentaire, correction d’anomalies de production RÉSULTATS • Classification des documents profitable aux 12% des clients Axa en attente de cette évolution produit : migration des API à la dématérialisation des documents • Réécriture et application des API Rest au profit de nouveaux parcours utilisateurs

RÔLE ET OBJECTIF Responsable produit du crm saas interne et migration de cette solution. MISSIONS • Accompagnement de l’équipe produit vers l’autonomie et l’agilité en suivant Scrum : ateliers DoD et DoR, responsabilisation sur les objectifs • Animation des cérémonies : refinement, sprint review, daily meeting, planning meeting et rétrospective, invitation des métiers aux démos de sprint • Rédaction des besoins fonctionnels : diagramme BPMN, tests d’acceptance Gherkin • Optimisation et maintien du backlog : priorisation, suivi du découpage des tickets, tests eneToend, validation des web services développés • Organisation du product goal trimestriel en fonction des objectifs business et métier

Support for the launch of the mobile application: agile method, project framing, mvp writing, organization of ux sprints, user tests, JIRA backlog management, Prototying (Adobe XD), Sending development sprints to the developer team in Ethiopia > 2-month mission, +100 screens, user tests

Coaching du travail en mode Agile Scrum et lancement d’une application mobile d’échanges culturels et de e-commerce international MISSIONS • Cadrage de la vision produit : review de 3 ans d’enquêtes ciblées, analyse du marché, définition de la proposition de valeur • Pilotage de l’équipe produit : à distance (développeurs en Éthiopie) • Optimisation et maintien du backlog • Prototypage du Mvp et formation aux pratiques d’ux design RÉSULTATS • Mise en place d’un processus de production agile • Intégration du MVP conformément à la vision produit

IT e-learning modules creation (less than 5 months): • Oversaw and delivered e-learning projects for Orange Applications for Business with an agile method by defining a retro-planning for each training, designing e-learning modules, testing our online courses and monitoring users performance • Introduced iterations method allowed my team to create 2 training (both average of 1 hour and a half, and divided into 6 chapters ) validated by our beta testers that made Nespresso Group become the IT e-learning referring customer of OAB call center solutions E-learning catalog development with Marketing team: • Created full-scope cost estimates for bid builds according to each quality monitoring solution to sell • Identified plans and resources required to meet project goals and objectives by setting pricing definition calculated according to contributors cost per day, tools licenses cost and the number of user per training on LMS platform Responsibilities: • Defining customers needs • Creating project support: planning, storyboard, testing sheet... • Creating project management with iterations • Benchmarking different LMS platforms • Defining the pricing of E-learning modules production • Creating modules: audio recording, video montage, animated slides, interactive courses/quizzes... • Preparing executive committee meeting • Integrating modules in LMS platform called RiseUp • Monitoring e-learning performance

Web and graphic services for individuals: Creation of 96b.net, New years maps: ScreenDoctors, Logotype: "Old Fields" the women's horseball team...

Only on: https://forum.sfr.fr/ Planned and executed external and internal events: • Highlighted the launch of the smartphone Huawei P10: 34 contest participants (vs 12 in 2016), 64 photos contribution (vs 26 in 2016) including 24 Instagram shares (vs 0 in 2016) • Highlighted the launch of the smartphone Samsung S8: 10k pages viewed (vs 5616 in 2016), 560 comments (vs 186 in 2016), 145 clicks to the BOL (#BoutiqueOnLine in French vs 0 in 2016) • Planned and launched innovative, creative and effective communication campaign, – with a portfolio of 300k customers, such as "4th SFR Forum Birthday contest", which resulted in: 9050 V.U 4593 participants (vs 21226 V.U and 4184 participants in 2016), opening mailing rate 21% and click rate 24% (vs rate 20% and click rate 6% in 2016), Budget 20k € (vs 43k € in 2016), ROI 4,55€ per participant (vs 114€ en 2016) Continuous assignment: • Managed project deadlines and monitored milestones through the completion stage • Created interactive digital presentations for executives • Created and maintained company web pages using HTML and CSS • Redefined Forum’s e-mailing solution by coding with using Mailjet's MJML engine programming language • Defined and tracked campaign effectiveness and adjusted strategies accordingly • Cultivated and managed relationships with key clients by conveyed noteworthy information about project successes and product updates to key members Responsibilities: • Training the team in digital: Photoshop, HTML/CSS, and how to keep an eye on digital trends • Choosing of the mailing tool via a high benchmark • Recasting newsletter of the ambassadors of the forum • Piloting the creator of online games creation Adictiz • Creating digital content to boost forum performance

Redesign of 15 academic sites on average: • Ensured the customer experience by meeting the needs of users, showing empathy • Increased mobile accessibility by responsive coding • Enhanced color themes in accordance with Web Content Accessibility Guidelines (WCAG): 13 additional themes created • Designed wireframes and compositions using Axure then Photoshop to present interactive demos to users • Planned project concepts by researching and studying information Responsibilities: • Bringing UX methods within the Information Systems Department • Updating the academic sites and the signature mail: responsive and accessible • Collectionning of customer needs • Prototyping and front-end development • Organizing client meetings

Update of the brand image of French Youtube talent: • Promoted brand news identity of French Youtube talent by creating logos and delivering an attractive, user-friendly and unique website for each one • Created the site layout and the user interface using HTML/CSS • Created designs in Wordpress CMS environment • Increase online sales by creating an electronic commerce of dematerialized sales using WordPress (+1500€ per month for Bodytime.com) • Developed site content and graphics by coordinating copywriting, and designing images, icons, banners and enhancements Finder Studio in a few numbers: - First Multi-Channel Network on Fashion & Beauty in France - Second MCN on Humor in France - 5 main themes: Beauty, Cooking, Humor, Men and Digital Mum Beauty / Fashion Talents: Sananas, Horia, Emma CakeCup, Lea Jenesuispasjolie, Shera Kerienski, Sweetie, Noemie MakeUpTouch, ... Talents Humor / Entertainment: Seb the Frite, Jeremy's channel, Pat the Real, Jigmé, Jaymax, Avner, Theo Gordy, ... Youtube productions by Finder Studios: Palmcakes, Emma In The Kitchen, Skizz Family, Good Monique Collaboration with brands: L'Oreal Paris, Sephora, Rimmel London, Universal Studios, L'occitane, Kellogg's, NYX, Coca-Cola, KFC, Ect Responsibilities: Digital optimization of Youtube channels: • Redesign of the graphic identity of Youtube channels, • Creation of digital content for Facebook and Twitter pages • Creation of showcases and e-commerce websites in Wordpress, • Video editing and integration on Youtube and WAT.TV