Lionel Lamy

Consulting : Helping brands to design their integrated communication strategy, build media governance + guidances with all brands partners (agencies/adtech/platforms/etc…) - Clients : Wine & Spirits, Luxury, Beauty, Automotive Talent sourcing : recruitment of media/digital/social/influencer marketing experts for agencies and brands (freelance and permanent contracts) . Clients : Beauty, Retail, Automotive, Luxury, Fashion, agencies

Kyn is the performance influencer marketing agency within Ykone. With a focus on mass market brands, we aim to engage and activate their audiences through influence. We create impactful campaigns with an audience planning approach, enabling us to maximize the reach on the target audience, while delivering relevant messages to the consumer. Achievements : +3Meuros (clients : Nissan, Renault, Oppo, BAT, Danone, Evian, Mastercard, Barilla, Disneyland Paris, Flink, Harrys, Paso traiteur, etc...) Agency New Business lead : local an international pitch (agency and platforms) + prospecting strategy (CRM, webinar, keynotes, etc…)

Social Media intelligence (SMI) specialized start-up with bespoke social listening platforms (SaaS) and consumer insights expertise. Set up the sales strategy and Business Development targets Define the sales roadmap and product launch strategy (com PR and social) Contribute to the product development (social listening platform) and research portfolio Lead the business prospection and sales tools development

NEGOTIATION Supervise the media negotiations (OFF and ON) across all media on the EMEA region (17 markets) Ensure efficient centralization of media expenditure for all LVMH group companies across the entire EMEA zone. Drive the different media networks and agencies on the region in their management of the LVMH account. Develop strong partnership with key media vendors (Facebook, Google, Teads, JC Decaux) and technology providers (MOAT, IAS) on the region to leverage competitive advantages for the Maisons (ratecard, first-access, research, etc....). DIGITAL CHAMPION Lead and implement the LVMH vision on digital touchpoints across all markets (guidelines, whitepaper, tools selection, trainings, etc…) GLOBAL LEAD Create and nuture a strong regional culture in collaboration with all brand HQs and markets. Lead the media expertise in the region and develop media strategy for important launch across all categories (beauty/Fashion/Jewelries/wines&spirits/watches/retail). MANAGEMENT 5 people under my supervision (online & offline) : 2 media managers + 2 media Executives + 1 PA

TRANSVERSE COMPETENCES Lead the development of TV advertising copy. Monitoring sales performance against targets & addressing any issues of concern. Negotiations / deals with media TV Stations. Lead Media Agencies pitches Development of “Best Practices / Models”. Media KPIs reports to Global CEO. ADVERTISING Management of the communication budget (=9 Meuros) Repsonsible of all advertising activations in relation with the central marketing team and the agencies involved (Carat, Burkitt DDB). Elaborate the media strategy and lead the media space purchase (on and off-line) PR/BRAND SPONSORING Create and develop inovative and surprising events for Key clients and business partners. Manage Epson sponsorship activities for France (Route du Rhum 2006, championnats du monde d’athlétisme 2003). BRAND IDENTITY DEPLOYMENT Launch of the new brand identity and postioning in France

Plan all Bouygues Telecom advertising‘s campaign (BtoB and BtoC) in collaboration with the lead media agency (Carat) Monitor the cost efficiency and agency performances. Intern media specialist

Responsible for several major accounts: Procter & Gamble (Mr. Clean, Hugo Boss, Helmut Lang) and Volkswagen. Draft media competitive report and strategic recommendations for the advertisers. Elaborate and set up communication strategies.

Assisted a senior media planner in his daily work for different clients (Ferrero, Volkswagen, Chanel) Production of media competitive reports.