Lisa Fockens

– Architect conversion strategies that deliver measurable ROI for marketing teams – Design captivating onsite experiences that convert browsers to buyers – Convert complex analytics into simple, actionable growth opportunities – Ensure clients master our tools to achieve sustainable business growth – Collaborate with global clients to solve pressing digital marketing challenges

– Lead overall Lead Generation planning efforts – Leverage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). – Management and segmentation of our contact list – Optimize our marketing automation and lead nurturing processes through email, content, and social channels. – Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers. – Work with various teams (content, product, sales) to implement strategies

– Worked directly with the head of Everteam US unit and participated to several aspects of the US marketing activity (strategy, business development, field marketing, product marketing) – Identified, planned & executed several industry events – Planned, executed & analyzed B2B integrated marketing campaigns designed to generate new US sales leads – Designed, planned & executed launch plan for new product – Helped design sales documents and materials to enable the sales team