Lisa Hoch

👯‍♀️ Clients: Seasonly, Belly Media 👩🏻‍💻 As an independent Head of Ecommerce/Head of Digital, I partner with ambitious brands to bridge the gap between high level vision and operational execution. I provide the strategic leadership of a senior executive with the agility of a freelance consultant. 🔐 I support businesses through two main pillars: - Strategic advisory: defining long-term growth roadmaps, P&L management, omnichannel expansion, and digital transformation strategies - Operational excellence: auditing and optimizing tech stacks, streamlining e-commerce workflows, enhancing paid media strategies and leading cross-functional teams (marketing, tech, logistics, legal, customer service) to drive ROI 🛠️ I am currently working with a selective portfolio of partners focusing on: - Growth audits: identifying friction points in the customer journey and conversion funnels - Interim leadership: providing fractional Head of Ecommerce services for SMEs and scale-ups - Platform strategy: optimizing ecosystems for international markets

📈 Leading the international e-commerce and acquisition strategy for extreme cashmere via multiple channels: Paid social, SEM, CRM via Klaviyo. 👩🏻‍💻 Driving extreme cashmere's Shopify sites growth (B2C & B2B e-merchandising, POS, traffic analysis, logistics, UX, product catalogue, payment methods, etc.) and their constant optimisations. Doubling sales YOY. 🔑 Developing the brand outreach internationally: flagship opening in NYC, multiple warehousing, partnerships (Klarna, etc.) 📊 Analysing performance and identifying improvements and opportunities to support the brand's digital growth. 👯‍♀️ Managing a team of 2 people.

👩🏻‍💻 Leading and implementing a worldwide full funnel B2C strategy between direct-to-consumer and trade marketing. 📈 Driving DTC growth (website, social commerce, Amazon) via international search (Google, Bing), social (Meta, Tiktok, Pinterest), programmatic (DV360) and affiliate (Impact, Brandbassador) campaigns. 🛠️ Spearheading Gisou's 3 Shopify stores rebuild (data, design and development). 💫 Overseeing Gisou’s retailers (Sephora, Mecca, etc) paid campaigns. 📊 Optimizing OPEX, forecasts and global budgets attribution. 👯‍♀️ Managing a team of 2 and directing the operations and data analysis with several agencies.

Professional coaching training with Chance Freelancing in e-commerce management and paid media in Paris Skills assessment and e-learning courses

📈 Management of e-commerce and acquisition (€15M+ budget) for Polène via multiple channels: Paid social, SEM, affiliation, display, CRM via Klaviyo, ... on an international scope of 25+ countries. 👩🏻‍💻 Management of the brand's 10 Shopify sites (e-merchandising, POS, traffic analysis, logistics, UX, product catalogue, payment methods, etc.) and their overhaul. Generating growth above 105% every year. 🔑 International development of the brand (partnerships (Ly.st, Klarna, Farfetch, etc.), creation of Tmall, Naver, Red shops, etc.). 📊 Analysing performance and identifying improvements and opportunities to support the brand's digital growth. 👯‍♀️ Management of a team of 4 people.

Creating, managing and optimizing tailored Facebook and Twitter ads' campaigns for entertainment companies. Clients: Universal Pictures France (opportunities to work on major 2015's blockbusters : Fifty Shades of Grey, Fast and Furious 7, Jurassic World, ...) Square Enix, Namco Bandai, ...

Managing Facebook Ads for companies through Kenshoo plateform (Comptoir des Cotonniers, HelloBank!, ...) Managing a team of graphists and developers to create social media apps and campaigns Approach new customers

Improving the BtoB’s communication plan in France

In charge of advertising campaigns on blogs and social networks Recruiting new bloggers Editorial work

Create and manage the online strategy for a football club (PPC, social media advertising)

Create and update the new website Create and manage the IT trade fair Manage the customer relationship with HP, Google, IBM, …