Lise Yacoub

– Scaling business models, product roadmap, SaaS services offering & lead generation – Go to Market strategy, KPI & deliverables definition & management – Transformation manager of client services teams and company teams to enhance & optimize client experience. – Change Manager of migration project at Publicis Sapient

– Business Operating Partner for 4 subsidiaries – Developed Perseus digital infrastructure & CRM – Scaled acquisition of both our impact leaders candidates (x10) and dealflow (x5) and improved our time to market by matching them swiftly – Produced & hosted multiple contents & meetups for a community of general managers, brokers, & family offices – Onboarded 3 subsidiaries, general managers & positioned Perseus as a industrial group

– Design & product launch, fundraising & investor relations – Community acquisition of users, artists & brands – Revenue generation since Y1 with 100% yearly repeat business with Tier 1players (SNCF, Bacardi & Pernod Ricard) – Designed & launched exclusive MAD Nights, Art Week, pop up events & artists meetups – Partnerships with streaming platforms, production companies, night life venues & ad agencies – Brand & product evangelizer, speaker in Europe, US and the Middle East, part of the FrenchTech delegation at SXSW – Trainings of 200 creatives and SMEs (brand content & growth marketing)

– Brand marketing outsourcing & business development of global and local players in IT, capital markets & textile industries – Marketing & production management of 3 weekly real estate entertainment TV shows, partnerships development, artists & guests programming – Research, strategy & digital transition of Marketing for corporations, businesses and business units – Event production & management from Zanzibar to Morocco

– Defined the global marketing strategy & budgets with Murex founders & deployed it operationally & locally in 8 countries. Implemented each business line go to market strategy with the product managers – Launched globally MX.3, the new generation of the platform, with a complete reset of all marketing campaigns & salestools – Launched globally MX Asset Manager for hedge funds & asset managers – Deployed a global certification program & ERP in 8 countries – Organized & monitored over 40 events globally annually including Sibos – Designed & developed an internal competitor analysis solution

– Reported value & market position to key stakeholders in the French business unit and to the Houston headquarters. Launched monthly digital campaigns, developed lead generation & sales tools, organized training seminars and launched mainstream products.

– Scaling & Governance of a family business: Negotiated a 3 years exclusive distribution contract of a floor covering brand. Defined & implemented the full go to market strategy including training, incentive programs, marketing campaigns, events and increased company revenues by 10% in less than 6 months.