Liuru FAN

Digital product services including UX/UI design, design system, and motion design for platforms such as SaaS, mobile apps, and cross-platform software. Expertise extends to creating digital brand identities and web design. Experienced in various sectors, including human resources information systems (HRIS), talent acquisition platforms (ATS), employment services, non-profit fundraising, education, telecommunications, fashion, hospitality and dining, and construction.

As a Product Designer for "my actual", a digital tool that enhances temporary employment management on iOS, Android, and the web. This app simplifies job searches, manages work schedules, handles digital documents (like certificate downloads and contract signings), and allows users to request financial advances. UI Optimization: - Standardized the design of current UI elements into a single UI kit for both web and mobile. - Organized and optimized design documents in Figma, categorizing them. - Collaborated with the development team to integrate innovations such as motion design and haptic feedback. Daily User Research: - Conducted direct observations in agencies to collect feedback and document requirements. - Analyzed user interactions daily via UXCam. New Features Implementation: - Enhanced notification functionality with benchmarks, optimized notification flows, created rules and content on different channels. - Designed e-signature features across products, optimizing functional flows and interfaces. - Collaborated on the redesign of availability management and conducted A/B testing with Maze. Application Restructure: - Partnered with customer service to conduct quantitative studies using Qualtrics, focusing on prioritizing essential feature needs. - Analyzed feature-specific user data with UXCam, including view counts and engagement durations. - Compiled, cleaned, and analyzed survey data for visualization and insights. - Optimized product architecture through detailed arborescence and zoning studies. Marketing Promotion: - Updated promotional materials to align with new brand image campaigns, including app download and login pages, and web promotions. - Created and integrated partners' services with our product.

As the first Product Designer at Zeffy, a Montreal-based tech company revolutionizing nonprofit fundraising by offering a completely free platform. The platform supports over 10,000 North American organizations, offers tools for donations, peer-to-peer campaigns, event management (including ticketing and memberships), and volunteer coordination, all integrated into a customer relationship management (CRM) system. UI design - Created low-fidelity wireframes and high-fidelity interactive prototypes for new features. - Collaborated with the development team to create the first version of our design system post-rebranding. - Constructed a complete Figma design system documentation library. User Research - Analyzed user feedback to develop user flows and prioritize functions that improve system performance. - Conducted qualitative interviews and used Maze for quantitative research to refine user testing. - Employed tools such as Hotjar and Amplitude to analyze user interactions and improve both daily experiences and new functionalities. "Tap to Pay" application for iOS - Designed user flows and information architecture for this feature. - Tested with and refined hand-drawn wireframe concepts. - Created the inaugural version for the nonprofit organizations' payment solution "Tap to Pay". - Worked closely with the development team to ensure iOS compatibility and finalize related enhancements. Product management - As the first designer, established the design/project workflow for the team, collaborating with project managers and the development team. - Tested and finalized development outcomes, followed up with feedback.

As the sole product designer for Hiringmaster, an HRIS software solution focused on recruitment management, provided as a SaaS/Cloud Service by ZSoft Consulting. UI design - Designed and created information architecture, wireframes, and prototypes for the new feature. - Built a comprehensive design system from scratch and established a Figma design system documentation. User Research - Conducted focus group workshops to better understand the recruitment process and define user journeys. - Led brainstorming sessions with the team to evaluate user needs. Graphic design - Created the initial version of the logo and branding. - Developed designs for the landing page, mailing templates, and presentations. Product management - Applied Design Thinking with the Product Owner to organize the project's backlog and set priorities. - Managed project design timelines and content. - Organized workshops to present the designs to the team.

Redesign an "e-spectrum" tool, a visualization tool for telecommunications frequencies. - Conducted a Design Thinking workshop with the client to analyze users' functional needs. - Reclassified product content and restructured information. - Improved the interface design of the existing tool, including features such as data visualization, quick search, and case studies. Evolution of the "Image Education" platform, which provides image analysis for teachers in charge of image education courses at college. - Designed the visual aspects of the website pages, including web design, colors, typography, and icons. - Communicated with the development team and provided follow-up to ensure design modifications were implemented. Redesign of the "Creation of Invention" platform, a research platform presenting a selection of reports, stories, and meetings from the world of invention. - Reorganize the structure of the site, and the categorization of existing resources. - Visually optimized the website structure and interface design. Conceive the "Orto" website application, an online spelling test designed for law students at the University of Panthéon-Sorbonne Paris 1: - Built the information architecture of the site and the user flow. - Created wireframes, maquettes, and interactions.

Creation on branding, advice on communication strategy (target of chinese customers) in the sector of hotel/restaurant, art and culture market. The Graphic Design of Visual Communication (Gebizi Hotel, Chengdu / Mute Space Art, Chengdu / Divina Empanada Restaurant, Paris / Fashion brand Holly golightly, Paris) • Creation of visual identity for each brand. • Creation of the supports: mock up posters / flyers / stickers for showcases. • Realization of technical plans and execution documents to put into production, choice and validation of materials. • Production monitoring: communication with service providers, validation of samples and quality control. The communication strategy (Mute Space Art, Chengdu / Gebizi Hotel, Chengdu) • Define the communication strategy: the objectives of communication programs on different social media, development of post schedules. • Community management on Chinese social networks: wechat, booking platform, artistic event platform: - Creation and writing of content adapted to each network for different events. - Creation of specific visuals / content (photos, gifs, videos) for posts. - Manage and moderate social networks (responsive answers to questions, comments). Management Events (Mute Space Art, Chengdu) • Project management (from brief to launch). • Event planning, planning and production (conferences / exhibitions / parties). • Realization of the project planning report for media and sponsors. • Creating visual identity for events. • Graphic design of communication media Print: posters / invitations / event tickets. • Content management and operations on Chinese social networks.

Missions: Responsible for communication of clothing brands ELAND, ROEM, SCAT, SCOFIELD, PRICH, PLORY, MIXXO, responsible for creating communication supports and communication strategy (around 200 points of sale per brand). The graphic design of communication media on Print according to the brand's monthly marketing schedule • Create commercial graphic supports: - catalog layout / posters / flyers / gift wrapping / web advertising banners - graphic / photo design of advertising and photo database management • Creation of a quarterly advertising guideline for partner production. • Production monitoring: briefs to service providers, validation of prototypes at the store and control of 1st series. • Management of retro-planning of the store on POS orders and delivery of advertisements. • Close collaboration with the marketing teams and the interior design department. • Communication with partner companies: photographers, printers, modeling agencies. Communication strategies for seasonal clothing • Strategic recommendations and production of merchandising guidelines for the markets. • Cooperate with the marketing teams to manage and develop the work related to the operation of the brand: - Digital strategy and launch of advertising media. - Manage public relations activities. • Assist the project of the new MIXXO brand to enter the Chinese market: - Planning of the communication strategy. - Planning the opening activities of the store and digital communication. Results Carried out the digital strategy project for the Prich brand, designed the media launch and promoted the "big mouth" and "who wears it best" solution over 2 months, it generated a turnover increase of 34% compared to the same period the previous year.

Missions: Contribute to graphic projects on print for TOTO, Formica, Achette (arch): Planning, implementation, printing and shaping. Visual communication • Participation in the creation and realization of the models (catalog "arche" 2010). • Participation in the creation and production of product-related leaflets (new ceramic series of "TOTO"). • Creation of advertisements in the magazine (Formica monthly advertising). • Creation of MockUp modules (catalog, leaflets and collections). Event management Contribute to the creation of the visual identity: • Production of posters, kakemono. • Creation of elements for the exhibition of the order of the products of the mark "arche" 2011: specific models PLV for the sets / presentations / badges.

Missions: Create the visual identity, the ready-to-wear media for the new brand. Monitoring of development and production among providers. Create the visual identity • Basic visual elements: logotype, graphic charter, ... • Desk mounts: business cards, letterheads, envelopes, ... • Packaging racks: shopping bag, tissue paper, sticker, transport package, adhesive tape. • Ready-to-wear clothes: - Tissue labels (the brand, the indication of washing, the size, ...). - Paper labels (price, bar code, spare button, ..). Production monitoring • Realization of technical plans and execution documents to produce with recommendations of materials. • Provider communication, sample validation and quality control.