Loïc Morvan

Key Responsibilities : - Managed a B2C division with revenue exceeding €150 million and a team of over 50 employees. - Wrote and executed the strategic roadmap, translating it into operational plans and Key Performance Indicators (KPIs). Developed and presented budgets (mid-term plans and annual plans). -Led change management initiatives, including implementing a new organizational structure and new processes. -Defined and drove the ambition, vision, and missions for the B2C division. -Market Analysis and Brand Portfolio Management: Conducted prospective Consumer and Market Insights (CMI) analysis and built the brand portfolio, including the repositioning and rebranding of iconic brands. This involved defining the offering policy (e.g., product introduction/withdrawal, innovation funnel, pricing, ABC costing, compliance with AGEC law/3R, and RSM). -Defined communication and trade-marketing plans, encompassing category management, key promotional periods, ATL (above-the-line) and BTL (below-the-line) activities, digital strategies, social media, point-of-sale execution, and promotional strategies. -Drove sales for national and private label brands across three distribution channels: Mass Market Retail , Out-of-Home , and Export. This included sales policy, ILEC (customer relationship management), drafting General Terms and Conditions of Sale (CGV), negotiation strategy and activation plans, Egalim compliance, CQL (Commercial Quality and Logistics) negotiation, route-to-market strategies, and channel activation. - Managed Sales & Operations Planning (S&OP), forecasting, and coordinated with supply chain and industrial operations to ensure On-Time In-Full (OTIF) and First-In, First-Out (FIFO). Order-to-Cash (OTC) Process Improvement he Order-to-Cash process. Held a management forum position.

-Consulting mission for business development -Recommendations for product portfolio improvement and simplification -Route-to-market recommendations -Pricing policy recommendations -Communication strategy recommendations -Premium spirits industry expertise.

-Implementation of "Global Marketing" for the Rougié brand. This included brand positioning, harmonization, and execution guidelines for various countries. Definition of the offering/pricing policy, with a strong focus on innovation and product valorization. -New brand territory established with "bistronomy." -Work on external growth projects, from identification to due diligence. -Development of the duty-free/fine food segment (regarding route-to-market). -Adaptation of plans following avian flu outbreaks. -Member of the Executive Committee (Comité de Direction - CODIR) position.

-Executive Committee (CoDir) position. -Implemented a sustainable value creation strategy for OPCO. -Led change management efforts (new company culture, vision & missions, new autonomous organization, project management, and matrix organization). -Drove category development through consumer education and the launch of numerous innovations. -Managed the brand portfolio and channel strategy, with a focus on enhancing the value of the offering. -Built a strong and structured team encompassing Brands, Trade Marketing, Innovation, and Consumer & Market Intelligence (CMI).

Brands : 33 Export-Panach-Buckler Brand plans- Communication ( ATL-BTL)-Packaging-New product introduction-Pricing policy

Commercial policy- Negotiation - Category management- ECR- P&L - Promotion efficiency-

Commercial policy-Negotiation-Category Management-Private label-P&L