Lola Gallego

ActiveViam, a global software provider to the financial services industry, delivers a fit-for-purpose data analytics platform that accelerates confident decision-making. - Spearheaded global digital strategy across EMEA, NAM, and APAC, resulting in +256% user growth and –21% bounce rate - Led end-to-end website redesign and global rebranding initiative aligned with company repositioning - Grew LinkedIn reach to 1M+ impressions with 15–20% engagement rate through targeted content and paid social - Managed $116K+ digital marketing budget, ensuring ROI across campaigns, SEO, and MarTech tools - Integrated HubSpot CRM with Microsoft Dynamics, launching automated lead nurturing and performance dashboards (Looker Studio) - Built and led a high-performing team across SEO, paid, analytics, and web ops functions Contributed to ActiveViam’s Diversity & Inclusion Committee, supporting initiatives around inclusive hiring, internal comms, and equitable leadership culture

- Delivered +37% follower growth and improved LinkedIn engagement to 10.58% - Managed global SEO/SEM, display, and email campaigns, increasing lead volume by 28% - Led cross-functional coordination across design, dev, and content to drive campaign performance - Reallocated media spend and reduced CPL by 18% across targeted ABM segments

- Designed and executed digital campaigns across the funnel, driving 3x increase in MQLs - Improved CTR by 27% through landing page A/B testing and channel-specific targeting - Optimized Google Ads, LinkedIn, and email workflows; coordinated rollout of GA4 tracking - Worked closely with sales to refine lead scoring and conversion metrics

The Corporate Gym & Wellbeing designs and manages corporate gym facilities in Europe. *Job position creation* - Built and scaled marketing function from scratch; led website overhaul and CRM rollout - Boosted organic traffic by 30% through content-led SEO and UX improvements - Developed messaging, SEA campaigns, and exhibition materials for B2B audiences - Improved sales-marketing alignment via Microsoft Dynamics CRM

- Deployed Dynamics CRM to streamline sales tracking and lead management - Created tender responses and supported successful acquisition of key accounts - Organized B2B trade show presence and improved outreach performance via newsletters - Enhanced SEO visibility through on-page optimization and blog content

- Closed €300K+ in recurring revenue from new enterprise clients within 7 months - Conducted competitor analysis and built sales decks for new sector expansio - Supported new service launches with go-to-market collateral and training - Partnered with operations to ensure seamless onboarding and retention