Lola Besma K.

End-to-end product ownership across two dating apps "Mektoube and Mashallah" used by 500K+ active users across France, MENA and global markets. Owned product strategy, discovery, UX/UI design, specs, delivery follow-up and post-launch analytics across both products, in a solo Product Design / Product role. -> +20% user retention through new engagement mechanics and feature optimization across Mektoube and Mashallah. -> 70% of the product experience redesigned, covering core journeys, profile experience, invitations, messaging, recommendations and engagement loops. -> Managed a scope usually handled by 3–4 people: Product, UX/UI, Research, Delivery and Analytics. Led the redesign and optimization of Mektoube, focused on the French Muslim dating market, improving engagement, clarity and conversion across key user journeys. Designed and shipped product improvements for Mashallah, adapting the experience to MENA and global audiences, with specific attention to cultural expectations, multilingual UX and RTL constraints. Created and deployed new engagement mechanics across both apps, including waiting-room systems, progressive profile reveal, recommendation flows and invitation improvements. Owned the full product cycle from discovery to launch: user research, competitive analysis, UX strategy, wireframes, prototypes, product specs, Jira tickets, QA follow-up and post-launch tracking. Coordinated closely with Engineering, QA, Marketing and Business teams to translate product opportunities into shipped, measurable features. Built and maintained a complete multilingual design system in French, English and Arabic, including RTL support, improving design/dev consistency and accelerating delivery sprint after sprint. Used interviews, surveys and analytics as a systematic foundation for product decisions, prioritization and iteration.

As a product designer, I've had the privilege of working on various projects ranging from user experience design, from ideation to prototype, to defining and creating visual identities, website and app redesigns, and building design systems. I've had the opportunity to collaborate with a diverse range of clients, from local associations to international companies. My approach is grounded in a combination of in-depth user needs analysis, creative research, and close collaboration with stakeholders. I am committed to creating exceptional experiences, paying careful attention to detail and aesthetics. Whether it's designing intuitive interfaces, developing compelling brand strategies, or enhancing accessibility, I strive to deliver innovative and tailored solutions for each project. Clients : Chansons sans frontières I Accord production I Collectif Asnzar I Tourath I Institut Français I La fabrique d’émotions ...

As a product design manager at Yassir, I was responsible for overseeing the design and development of the company's mobile applications for its user base of over 2 million individuals. In addition, I was tasked with adapting these applications to meet the needs of users in different countries where the tool was available, ensuring a consistent user experience across all markets. One of my key contributions was the creation and documentation of the company's design system, which helped to ensure a cohesive and consistent design language across all products and platforms. This involved collaborating closely with the UX Mobility team to establish best practices and design guidelines, as well as regularly reviewing and updating the system to reflect evolving user needs and market trends. In addition to my design work, I was also responsible for managing deliverables and ensuring high-quality control within the mobility domain. This included overseeing the UX Mobility team, monitoring their progress and providing feedback and guidance as needed, as well as actively participating in the design and monitoring of B2B projects from ideation to launch. Overall, my goal was to ensure that Yassir's products not only met the needs of its users but also exceeded their expectations in terms of design, functionality, and overall user experience.

Mission UX/UI Opérationnel chez Somfy groupe

My primary objective was to enhance living environments through automation by designing and developing comfort solutions. To achieve this, I embarked on the task of redesigning the design system and cross-functional applications, namely Somfy protect and TaHoma. Concurrently, I established a collaborative co-design process involving various teams, including Product Owners, Project Managers, and Developers. Additionally, I took charge of creating essential illustrations and animations for the products, ensuring their seamless implementation. Ultimately, my aim was to optimize living spaces and enhance comfort through innovative automation solutions. co-design between the teams (Po, PM, Devs) and produced the various illustrations and animations of the products necessary for the implementation.

As a new brand of pet food in the market, my primary goal was to bring a high-quality graphic redesign and strategically plan the user experience from ideation to prototype. My challenge involved: Rethinking the interaction experience to provide a better user experience. Creating visually appealing graphic elements, including a distinctive mascot. Designing new mockups, illustrations, and a consistent design system. Through this comprehensive graphic redesign and revamped website layout, we successfully achieved significant improvements in user experience and reduced the bounce rate by 8%. Our focus on enhancing the visual appeal and usability of the brand's website contributed to a more engaging and satisfying experience for users, ultimately leading to increased customer retention and brand loyalty.

After successfully creating a new visual identity, we undertook a comprehensive service redesign. We employed user-centered research methods to understand customer needs and pain points. Using techniques like user interviews, contextual inquiries, and service blueprints, we mapped seamless user journeys and designed intuitive interactions. The result was an enhanced user experience, improving satisfaction and elevating the company's reputation. As the Product Design Manager, I'm proud of our impact and look forward to continuing to create exceptional experiences using my expertise in service design and user-centered methodologies.