LOLA RODRIGUEZ

. Led a team to develop and execute a comprehensive communication and marketing strategy (B2B, B2C, and internal communication), increasing brand engagement and conversion. . Develop and implement comprehensive marketing strategies to support business goals, including lead generation, brand positioning, and customer acquisition. . Design, execute and monitor multi-channel campaigns (email, PPC, SEO, social media, and events) to drive traffic and generate qualified leads. . Designing and leading the concept, strategy, and execution of all brand visual content across channels and formats, ensuring consistency, quality, and impact. . Spearheaded the launch of campaigns, collections, and products, and produced content: websites, blogs, Newsletters, PR, events, fairs, pop-ups, influencers, partnerships, and Social Media channels. . Organizing and producing events, trade shows, pop-ups, new openings, and fairs- with cross-functional teams.

brand strategic consultancy. fundamento antes que forma.

. Developed and executed 360º marketing strategies, leading collections launching strategies, online promotion, and managed cross-channel marketing campaigns . Designing and leading the concept, strategy, and execution of all brand visual content across channels and formats, ensuring consistency, quality, and impact. . Coordinating and producing content for Press, media, website, newsletter, and Social Media accounts. . Organizing and producing events, trade shows, pop-ups, new openings, and fairs.

. Led a team of 10 for the development and implementation of communication and marketing strategies for collections launching, online and offline. . Coordinated with the sales, digital, and product teams to create marketing materials. . From concept to producing content for campaigns and collection launchings: website, Social Media, PR, influencers, and co-brandings activations. . Organizing and producing events, trade shows, pop ups and new openings.

. Leading and executing the communication strategy (B2B and B2C) worldwide. . Designing local activations with sales teams, and producing content for all channels, communications, websites, marketing, social media, brand, and merchandising materials. . PR and content: managed Social Media account, influencer and brand collaborations, press, and paid magazine advertising; produced events, workshops, and international fairs.

. Leading the marketing and communications strategies for Eugin brands (Eugin, Eudona, Timefreeze, and CIRH). . . Developed PR and media contacts and activations, partnerships collaborations, Social Media strategy, coordinate B2C and B2B events and workshops, and trade fairs to promote products/services. . Managed and produced content for marketing materials and all kind of channels and formats – define and implement the end-to-end web content strategy driving traffic and conversion, SEO, and SEM through websites, newsletters, Social Media and blogs.

. Account and client management. From designing and executing brand communications strategies to website, SM, photo/video/design/web production materials, events, fairs, PR, and communications/advertising campaigns (online and offline). . Used to manage and produce TV spots, videos, and photo shoots; animations for websites; corporate brand materials advertising, visuals, and organization of fairs, and events.

. The creation of a suitably themed flash sale campaigns considering supplier interests and maximizing potential customers. Selecting the product line and getting the materials needed to run the campaign. At the same time, carrying out stock control and internal management. Once online, tracking the campaign. After being online, preparing a competitive analysis of all KPIs: profitability of the brand success of the theme, logistics, etc. . Design, plan and lead online campaigns with top home decor suppliers: BoConcept, Calma House, Kare, Superstudio, Textura, Luzio, Lorena Canals, and others. . Creativity content and analysis for launching the campaign worldwide: presentations, image, advertising, newsletters, and copywriting. . Assure the campaigns global targets: strategy with pricing and eCommerce, use to be very analytical and sales-oriented, use to do benchmarking to discover competitors also looking for new brands to work with. . Customer-focused: working with brands and clients and care about their products, catalogs, and sales. Building a relationship with them and follow up post campaigns to value incomes and improve for the future. . Use to negotiate contracts and product prices with clients/brands, manage stakeholders and, close new business deals. . Working with the eCommerce and Marketing department to define launching strategies; creating content for Newsletters and Mailings; also working with product, and social media teams to assure campaign communications.

PR AGENCY . Content production: Websites, Social Media and press: press releases, press kits, newsletters, clippings. . Media management: magazines, bloggers, journalists, answering media inquiries and interviews. . Project Manager support: negotiations with clients and sponsors (Presentations Partnership and sponsorship), VIP customers, suppliers. . Events support: helping in the organization and production of events from briefing to execution. Helping with media accreditation when events. . Commercial support: used to sell the event to the brands and clients. Creating contacts, and strong relationships with potential customers.

FASHION MAGAZINE . Assisting on the whole production of photo shootings for the magazine. . Assisting in copywriting with journalists to edit the stories. . Helping and assisting the Fashion Directors: runways, styling, prep modeling, atrezzos, and others for productions. . Working closely with Elite Models Agency and their teams in advertising productions, photo sessions, and styling.