Loubna Boucettaoui

Led marketing integration of two merged ConTech leaders, Finalcad and Wizzcad, driving a global rebrand, repositioning the SaaS portfolio, integrating CRM and MarTech platforms (Salesforce, Hubspot), establishing performance management frameworks, and executing cross-channel marketing programs (SEM, ABM, automation, Webinars, trade shows), with a strong focus on value creation and exit readiness.

Digital Product Manager responsible for creating and scaling new online platforms and applications, enhancing features and capabilities of existing solutions, and improving customer experience & adoption. Led three successful product launches and major revamps - from product valuation and strategic definition through including - emploi.batiactu, formation.batiactu, marches.batiactu, while driving product growth strategy and ongoing operations.

I joined the organization as Head of Marketing Europe and subsequently took on the role of Director of Digital Marketing & Marketing Operations worldwide during a period of multiple M&A integrations. In this capacity, I played a key role in marketing integration initiatives, contributing to the reshaping of the product portfolio, the redesign of marketing operations, and the delivery of brand and growth programs at scale. I managed a team of 4 across France, Portugal and the United Sates.

Built the marketing strategy and operation from the ground up in a startup pursuing product-market fit, defined positioning, value proposition and brand identity, then activated the awareness and acquisition channels across influencer and growth initiatives. The role included, establishing the marketing organization and implementing end-to end lead-to-cash workflows.

Initially hired as Marketing Automation Director to digitize marketing and sales workflows and deploy marketing campaigns, I later took on responsibility for Digital Marketing and Demand Generation worldwide. In this capacity, I drove digital strategy and demand generation across a global footprint (US, EMEA, LATAM, APAC), structured digital marketing capabilities, redesigned core platforms (CRM, websites, and marketing automation tools), and executed full-funnel campaigns at group level. I led a distributed team and coordinated agencies in France, the UK, and the US, ensuring alignment, performance and scalability across markets.

Led a transitional management role to drive organizational change, covering brand strategy, marketing operations planning and activation, and the deployment of an in-house CRM. Partnered closely with sales, product and IT teams to align and optimize end-to-end marketing and sales operations.

Responsible for the Demand Generation scope across direct and indirect sales, I led the design and implementation of the lead management process, creating conversion assets and marketing campaigns to guide prospects through the funnel. This included defining conversion objectives and marketing plans aligned with business strategy, packaging online marketable bundles, deploying a channel partner marketing program, and developing integrated campaign with associated assets such as marketing and sales content, events, webinars and database workflows for prospects and customers.

As a member of the product and pre-sales department responsible for packaging products and solutions, I worked on both strategic and tactical levels. Downstream, I focused on strategic positioning, defining the product/target segment pairs, while upstream, I developed marketing campaigns designed to identify and convert business opportunities. - I partnered with technology providers (Cisco, Microsoft, Polycom, Checkpoint), and was in charge of building retro commission-based marketing programs. - I defined marketing objectives, planning, and budgeting, and successfully deployed all related operations. - I developed a co-branded program and advocated for its funding from partners.

Responsible for laying the foundation of the company's marketing efforts with a focus on brand awareness, I developed the websites for the product "Bluecar" as well as the website for the technologies (LMP battery and Supercapacitors). I also managed the company’s presence at key tradeshows, including the Geneva and Paris Mondial Automobile, as well as at scientific and technological events.

Accelerating company awareness through sponsorship & networking programs: Forged a strong partnership between PSA and the "Fondation de la 2ème chance," leading to the creation of 22 SMEs through co-funding and consulting initiatives. Managed projects end-to-end, including identifying and rolling out programs and partnerships, overseeing networking efforts, content production, PR, and follow-up on sponsored programs.