Loubna Buscema
International Digital Project Manager
1 recommendation
Salary / Daily rate
1 person recommend
Paris, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Digital Project Manager freelance with a focus on performance, content, and project delivery. I help international brands strengthen their online presence, manage digital projects, and turn data into clear, actionable insights. My background includes leading multi-country e-retail audits, building performance dashboards, optimizing product content, and aligning teams across markets. What drives me is making complex things simple, connecting data to real-world actions, and collaborating with diverse teams—from marketing to tech. Curious, organized, and solution-oriented, I bring both strategic thinking and hands-on execution to every project.
Work experience
E-Retail Project Manager - Data Analyst
The Estée Lauder Companies Inc.
Aug 2024 - Oct 2025
1 year 3 months
Analyzed E-Retail & E-Pharma markets (EMEA) for Estée Lauder brands Tracked digital performance with Excel, Power BI, SimilarWeb, and Brandquad Managed and optimized product content via PIM and retailer platforms Benchmarked Paid Media campaigns to identify growth levers
Digital Project Manager - External consultant
L'OréalFreelance
Mar 2025 - Jul 2025
5 months
E-commerce UX and Performance Audit
Cybersecurity Analyst
CybelAngel
Aug 2023 - Aug 2024
1 year 1 month
Paris, France
• CAC40 and Middle-East key account customers • Analysis and perspective on detected threats • Application of technical expertise to projects and pre-sales • EMEA Newsletter / Threat Investigation: Middle East Banking & Finance
Ecommerce Project Manager
L'OréalFreelance
Feb 2024 - May 2024
4 months
• L'Oréal Luxe - Valentino Beauty • External audit: brand image compliance • Compliance report, rating and ranking of countries with respect to guidelines
Cybersecurity Communication
Air Liquide
Aug 2022 - Aug 2023
1 year 1 month
Paris, France
• International communication campaign aimed at 67,000 employees: implementation of the communication strategy, organization of events (virtual and physical), development of graphics and goodies... • Optimization of intranet content and coordination of Google Analytics tags • Newsletter production: news monitoring and analysis, copywriting, translation coordination, KPI tracking
Digital Marketing Product Specialist
CSTB
Sep 2021 - Aug 2022
1 year
• Creation of landing pages and e-commerce site updates (products, visuals, texts, etc.) • Participation in Digital Marketing action plan development, benchmarking and KPI tracking • Construction of action plans with media partners and negotiation of additional animation levers
B2B Sales Representative
MS Propreté & Maintenance
Sep 2020 - Aug 2021
1 year
Paris, France
• Development and retention of key account portfolio • Performance monitoring: analysis, sharing of best practices and reflection on areas for improvement • Represent the company to stakeholders
Banking Customer Service Advisor
Banque Populaire
Sep 2019 - Aug 2020
1 year
• Customer portfolio development, monitoring and management • Sales strategy definition and negotiation • Management and control of banking and commercial operations
Customer Advisor
SEPHORA
May 2019 - Aug 2019
4 months
• Welcoming, advising and developing the loyalty of national and international customers • Represent and transmit the brand's values to customers and new employees • Develop knowledge of the world of cosmetics and perfumes
Customer advisor - Private sales
PIER AUGE SA
Dec 2018 - Dec 2018
1 month
• 40,000 products on sale • Definition of customer needs and proposal of appropriate products • In partnership with local and "Made in France" companies
Education
Université Paris-Saclay
License 3 Economy-Management
Grade: High honours
Activities and societies: Marketing Specialization
• Business Finance • Strategic management • Studies and commercial research
KEDGE Business School
Master 2 - Programme Grande École
Activities and societies: Kedge Business School Ambassador
• Digital strategy • Marketing Management • Launch of a new product or service • Project management • Financial information and decisions
Université d'Orléans
Associates degree in Business
Activities and societies: Student council president
International Trade Asia Module Valedictorian
Licenses & certifications
Le marketing de contenu
Issued: Oct 2024
Inbound marketing
Issued: Oct 2024