Louis Moynihan

- Oversaw the eD2C business performance for both brands in the region, analyzing KPIs such as conversion rates, average order value, customer retention, and digital sales growth. - Managed the promotional calendar across both brands, ensuring that marketing initiatives were aligned with overall brand strategies, launch timings, and seasonal campaigns. - Ensured all e-commerce activity upheld the brands’ sense of purpose, maintaining coherent storytelling and visual identity across platforms. - Worked closely with the Digital Center of Excellence, aligning on the execution of promotions, offers and marketing operations ensuring smooth integration across digital channels. - Took charge of optimizing the user journey and UX of the eD2C websites, involving analysis of customer behavior, A/B testing, and improvements to checkout flows, product pages and mobile performance

- Consultancy project at SKEMA with Ricardo Vila Nova as part of the Competitive Intelligence and International Business Development course. - Performed an in-depth brand analysis using social listening techniques, with a focus on both the French and global hair care markets. - Extracted actionable insights to assess the external environment and identify emerging trends within the hair care industry. - Developed a strategic plan for international expansion, with an emphasis on entering the French market.

- Digital Strategy; Developed comprehensive digital strategies aligned with business objectives. - Social Media Marketing; Created and managed impactful social media campaigns across various platforms. - SEO and SEM; Conducted in-depth keyword research, optimised website content, and implemented effective PPC campaigns to improve organic search rankings - Analytics and Reporting; Utilised advanced analytics tools to monitor campaign performance, track key metrics, and generate data-driven insights to optimise marketing strategies and improve ROI. - Conversion Optimisation; Implemented A/B testing, user experience analysis, and landing page optimisation techniques to enhance conversion rates and maximise customer acquisition and retention.

- Created and customised professional websites for diverse clients using Weebly and WordPress, strategically managed social media accounts to boost online visibility, brand awareness and engagement. - Earned a recognised certificate in inbound marketing, strengthened knowledge of digital strategies and improved understanding of customer needs through consistent direct client interaction and feedback. - Expert in Google Analytics and Search Console, with advanced technical skills in SEO, SEA, keyword optimisation and performance-driven campaign management.

- Contributed to the promotional strategy at Decathlon by suggesting innovative in-store product display enhancements and creative marketing ideas. - Led a successful store layout redesign project for Decathlon Shanghai to improve customer flow, product visibility and overall shopping experience.