Louis Pruvost

I help B2B brands grow in Germany and France with a long-term editorial strategy. My focus: building trust, credibility, and high-quality leads through tailored LinkedIn and SEO strategies. Whether you're a CMO, Head of Growth, or Country Manager struggling to gain traction in France or Germany, I’ll help you create a content machine that looks like you, speaks to your audiences and brings leads. Not just a bland, Deepl-translated copy. My expertise: ✅ Ghostwriting for C-level and local leadership (LinkedIn) ✅ SEO copywriting & keyword strategy adapted to local search behaviours ✅ Content repurposing & localisation (English, German, Spanish into French) ✅ Blog posts, landing pages, thought leadership articles Check my portfolio in the featured section ⬆️

Teaching about 70 1st-year-students the Responsibility Seminar including: - Diversity Icebreraker (Red Blue Green personality type) - Learning styles by Dr. David Kolb - Values and cross-cultural communication - SWOT-based SMART personal development plan

Gapsmoov is the digital learning specialist in intercultural management. - Creation of LinkedIn content for the Gapsmoov page as well as for the accounts of two founders. - Lead acquisition strategy via engaging publications (carousels, surveys) on dedicated LinkedIn groups. Up to 6,000 votes per survey and interaction rates are often over 20%. - Monthly reporting, best practices, and recommendations - Development of training modules and delivery to recruitment specialists from major groups (L'Oréal, Rocher, etc.)

Redesign of the German website: https://www.electromaps.com/de Launch of the German version of the blog and creation of SEO-optimised blog posts Translation of articles and marketing content (newsletters, applications, online shop, etc.) Working closely with the content manager, the marketing manager, and a native German proofreader.

Participation in the organisation of the Career Guidance Summit 2023, a European event bringing together experts on Generation Z and the future of work as well as over 150 career guidance advisers from schools and universities across Europe. - Defining the topics for the 15 workshops and round-tables - Definition of the 6-month communication plan - Active search for speakers via LinkedIn - Interviews with speakers in three languages and definition of the schedule for each workshop/round-table - Moderation of three round-tables - Co-creation of the website content https://www.careerguidancesummit.com/en/ - Weekly reporting to the B2B marketing manager

Communication Basics (Bachelor students): - Linguistics - Semiotics - Digital Communication - Communication and Anthropology Business Communications (Master students): - How to define an audience - How to set up KPIs - Communication plan and report Cross-Cultural Communication (Bachelor students): - To make students aware of how their own behavior may be culture-specific - To present the principal theories of inter-cultural communication - To give concrete examples of how cultural interactions may produce misunderstandings in business and personal life - Classify the main cultural zones in the world

Clean Hugs produces organic, cold-saponified hygiene products (soaps, shampoos, deodorants) made in France. Development of an emailing strategy: - Management of a database of over 5,000 customers - Development of an emailing strategy (abandoned carts, discounts, sales, etc.) - Generated several thousand € in turnover through emailing Writing of weekly articles: - Definition of relevant and sought-after subjects via Answerthepublic - Definition of the call to action - Writing, proofreading, and publishing the article on the blog Carrying out an SEO audit: Analysis of keywords, competition, technical health of the website, content, and backlinks. Generation and implementation of recommendations. Yoast SEO went from mediocre to very good.

I teach 2nd year students Cross Cultural Business Communication in English: - Cultural Blueprint - Literature about CQ - Stereotypes - Iceberg model - Negotiation - Business Ethics

Teaching Master and Bachelor students Innovation Science : - History & related concepts - Tools and methodology (Thinking hats, Design thinking, lean canvas, etc.) - Copyrights & innovation protections - Taking part into an online innovation competition (Agorize) - Benchmarking innovation techniques - Organising their own Open Innovation competitions