Louis Winckel

Successfully raised €200K in funding (valuation: €1M) plus €30K in non-dilutive financing. Managed a team of 6 people and coordinated external service providers. Designed and developed the website and mobile application (front-end/back-end), integrating 10+ APIs. Led digital marketing campaigns (SEO, SEA, CRM): 100K monthly visitors, ROAS 4.1, CAC reduced by 31%. Optimized customer experience: redesigned UX/UI and purchase journey, resulting in +120% conversion rate over 12 months and +12% average basket size. Managed a €140K/year media budget and monitored strategic KPIs (CAC, LTV, campaign ROI). Deployed omnichannel journeys (Click & Collect, in-store digital services), achieving 38% adoption, and integrated payment, delivery, ERP, and CRM modules. Developed a real-time feed aggregator connected to major e-commerce CMS platforms (PrestaShop, Shopify, WooCommerce). E-commerce revenue: €220K, GMV: €1.6M (2024).

Event management: from concept development to logistics, planning, and coordination of service providers. Supervised on-site and operations teams (10–60 people): ensured execution quality and on-time delivery. Implemented digital tools: deployed CRM solutions for exhibitors and online ticketing systems.

Audiovisual project management (advertising): coordinated budgets ranging from €80K to €500K, timelines, and client relations. Coordinated teams of 20 to 150 people (technical & creative) to produce innovative advertising content. Developed creative content for impactful campaigns aligned with brand identity.