Louisa Grapin Zanghieri

CRM campaign management and execution: - Managed 10+ monthly email/SMS campaigns (newsletters and automated triggers) across retail and web channels, in 5 countries (FR, BE, DE, UK, US). - Built the CRM campaign calendar, wrote creative briefs and targeting sheets, set up campaigns in Dartagnan, and coordinated with the agency (send volume validation and proofing). - Redesigned newsletter banners and templates to continuously improve the visual and editorial performance of campaigns. Dashboard implementation for data-driven management and operational recommendations: - Tracked weekly CRM KPIs on Numberly (open rate, clicks, churn, conversion, revenue) and Google Analytics (sessions, conversions). - Improved performance through database analysis, Numberly UX analysis (click/read zones), and A/B testing (design, content, CTA). - Coordinated with internal teams (creative, social media, digital, retail) to ensure full 360° consistency. VIC client base engagement and loyalty building: - Organized dedicated events and exclusive experiences for the VIC customer base. - Ran workshops and contests to boost engagement. - Conducted ongoing competitive monitoring of CRM and digital practices in the sector. Impact: +2.5 pt increase in average open rate YoY, with CRM contributing 26% of DTC revenue.

Internal recruitment management: - Managed and animated job posting channels (LinkedIn, Indeed, APEC), generating several qualified applications. - Planned and coordinated 10+ weekly interviews with operational managers. - Tracked recruitment KPIs and the candidate database (Salesforce). Internal communication & employer branding: - Rolled out internal communication initiatives related to recruitment, contributing to employer brand promotion and referral programs. - Organized recruitment events (Garden Party Recruitment). - Took part in the IMT Mines recruitment fair and the Handy disability-inclusion recruitment fair. Impact: 10+ weekly interviews coordinated across two sites (Toulouse, Montreal), presence at 3 recruitment events.

Member of the events and business development team of the Océania association (Rennes School of Business), which promotes water sports and ocean conservation. Organized several community-building events: student parties, a surf weekend, a welcome weekend for new students, and participation in the CCE.

- Managed the online store: updated stock levels, announced new arrivals, wrote product listings, and tracked orders and restocking. - Created a reference binder covering 20+ partner brands, used to structure product listing content. - Managed the @bykatienat Instagram account and business collaborations (Trois Sœurs, Toulouse By Night Fever). Impact: Reference binder covering 20+ brands remained in use after the internship; loyal customers specifically praised the quality of service.