Louise McNutt

Leading international editorial and communications programmes supporting global business priorities. Key responsibilities: • Leading end-to-end delivery of complex editorial projects, ensuring quality, governance and timely execution. • Partnering with senior stakeholders and subject matter experts across global teams to develop strategic communications. • Coordinating multilingual editorial workflows involving numerous contributors, reviewers and freelance specialists. • Facilitating governance meetings, monitoring project progress and managing stakeholder expectations. • Producing and editing high-quality communications in English and French for international audiences. • Driving continuous improvements to editorial processes and cross-functional collaboration.

Led strategic content and thought leadership initiatives supporting brand positioning, product marketing and digital transformation. Key achievements: • Developed the editorial strategy and content roadmap across digital channels, aligning communications with business objectives. • Led cross-functional projects including white papers, executive interviews, videos, webinars and thought leadership campaigns focused on AI and sustainability. • Created and launched the "Women in Tech" editorial series, bringing together internal and external industry leaders through articles and panel discussions. • Managed agencies and freelance teams from briefing through delivery while ensuring quality, consistency and deadlines. • Led the communications workstream for the company's rebrand, shaping messaging, tone of voice and content across digital platforms. • Worked closely with senior leadership to develop thought leadership content and executive communications. • Analysed campaign performance and KPIs to optimise engagement across website, social media, newsletters and events.

Managed international corporate communications and editorial programmes across more than 30 countries, supporting business growth and stakeholder engagement. Key achievements: • Designed and managed the international communications strategy and editorial calendar across web, social media, newsletters, press and marketing campaigns. • Led high-profile communication projects including website redesign, white papers, podcasts, video series and thought leadership publications. • Created and launched BNP Paribas Real Estate's first international podcast, overseeing concept development, speaker management, production and communications strategy. • Partnered with executive leadership, HR, CSR, IT and marketing teams to deliver integrated communications aligned with corporate priorities. • Managed communication performance through SEO, digital analytics and KPI reporting, presenting recommendations to senior management. • Oversaw multilingual communications, translations and editorial governance to ensure consistency across international markets. • Managed and mentored a Digital Communications Officer while coordinating agencies, journalists and external suppliers.

- In-depth research and brand focused writing of articles for digital and print mediums - Building and updating Excel spreadsheet of KPIs for major pharmaceutical brand's social media channels - Creation of franchise guide for international food group - Translation of articles, documents and materials from French to English - Website and social media management - Creation of social media strategies and reports - Sponsoring of social media posts - Carrying out interviews with relevant spokespeople/stakeholders Freelancing for such companies as: - High Flyers Agency - Ici Barbès - ODW Agency - Majors Consultants - Fluent Spark - Délifrance

- In charge of news section of the charity's website using WordPress CMS - Managing the charity's social media sites - Responsible for creating a clear and ambitious social media strategy - Contribution to campaigns, events and initiatives across all teams including writing copy, ensuring branding was in keeping with the charity and inputting of creative ideas and thoughts - Project management of a promotional film - Coordination of the bi-annual newsletter and regular e-newsletters to be sent out to the database - KPI analysis of communication actions

- Responsible for the charity’s public voice, including managing the social media sites, writing copy for the website, bi-annual newsletters, monthly e-newsletters and regular fundraising campaigns. - Working across all departments of the charity to manage a clear brand and public face - Contribute significantly to the production and design of brand materials - Working closely with the Head of Marketing, Graphic Designer and PR and Media Officer.