Louise Vollaire
Product Marketing Manager for B2B Tech
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
En tant que Product Marketing Manager, j'accompagne les entreprises sur leur positionnement et value proposition. Je les aide à identifier leur marché et à mettre en place des stratégies de Go-To-Market efficaces grâce à une méthodologie rigoureuse et des assets faciles à utiliser pour les équipes. Mon objectif est d'aider les produits à se différencier sur leur marché pour soutenir des objectifs de croissance / de pipeline / d'acquisition.
Expérience de travail
Product Marketing Manager
PMM for Good
juil. 2023 - Présent
3 ans 4 mois
Paris, France
PMM For Good helps Tech start-ups and scale-ups analyze and shape market perception. We help companies craft positioning and Go-To-Market strategies to achieve their revenue goals. 👉 Visit our website: https://www.pmmforgood.com/
Project Director
WeTechCare
janv. 2023 - juil. 2023
7 mois
Paris, France
⬝ Direction de projet dans le cadre de la subvention DEFFINUM pour le projet "Les Bons Clics pro" : mobilisation des partenaires, cadrage du projet, suivi et pilotage ⬝ Chef de projet pour une mission dans le secteur de la propreté pour développer les savoir-faire numériques des agents de propreté
Marketing & business project manager - Education Department
Humensis
juil. 2022 - janv. 2023
7 mois
Paris, France
⬝ Management of the creation of marketing assets for an RFP with the French Ministry for Education (creation and coordination of 6 videos with a video agency) ⬝ Follow-up of contracts with 7 partners and the marketing budget for the RFP ⬝ Coordination of the marketing launch plan for a new version of the online platform, Gérip Compétences (professional training in basic skills) : emails, event organisation, blog posts, customer testimonial (video)
Algolia
juil. 2018 - déc. 2021
3 ans 6 mois
Product Marketing Manager
août 2020 - déc. 2021
1 an 5 mois
. Go-to-market: creation of content for the go-to-market "Retail Marketplace" and collaboration with the marketing team on the launch of dedicated campaigns; research and launch of a new go-to-market "B2B E-commerce" . Product: collaboration with the product team on the development of the merchandising aspect of the product (user research, market research in parallel of launch of smaller features)
Product Marketing Associate
juil. 2019 - juil. 2020
1 an 1 mois
Paris, France
. Creation of a repository for the content created by the team that could be used by sales teams and point of contact for the Sales Enablement teams . Collaboration on the launch of a new feature (Visual Editor) within the Winter Launch (2020 product launch) . Collaboration on the launch of new plays for the sales team (go-to-markets) by writing content and managing projects (one-pager, web page, webinar)
Business Development Representative
juil. 2018 - juin 2019
1 an
Paris, France
Opening of a new market for Algolia in collaboration with 2 Account Executives (DACH/CEE) . Identification of B2B prospects on the market . Outbounding via email, LinkedIn and cold calling . Collaboration with the sales team on the territory's strategy
Strategic Program team | Internship
GE Digital
févr. 2017 - juil. 2017
6 mois
Paris Area, France
. Qualification of leads & organization of meetings and workouts with customers and leads . Drafting of commercial proposals . Project management using "Scrum" methodology : project of an application to monitor plant emissions in Cambodia for instance . Collaboration with GE Digital's teams: Data Science team, UX Designer team and Engineering team
Customer Care Executive | Internship
KYKLO - Get Your Business Online -
juil. 2016 - janv. 2017
7 mois
Bangkok, Thaïlande
KYKLO is the B2B electrical and mechanical expert in ecommerce for distributors, retailers and manufacturers. KYKLO enables retailers and distributors to start selling online under their brand.com domain within 48 hours and capture the massive and untapped B2B ecommerce potential.
Consultant at Life Project 4 Youth
(IM)PROVE, formerly Planète d'Entrepreneurs
févr. 2016 - juin 2016
5 mois
Paris, France - Delhi & Calcutta, India
Consulting mission for Life Project 4 Youth (LP4Y), a social entrepreneurship project to assess the impact of LP4Y as part of the HEC Paris program, FACT Planet. Life Project 4 Youth wants to reduce poverty and exclusion among youngsters (17-24 years old) by helping their professional integration in Asia. - Carrying out the Social Impact Assessment for LP4Y - Formulating recommandations to help the entrepreneur develop its business plan and to participate to the creation of an online platform to share "good practices" with an international aim (Youth 4 Change Network) - Final report with recommendations et communication tools for investors and partners - 5 week mission in Delhi and Kolkata (June-July 2016) with a team of 3 HEC Paris students
Formation
HEC Paris
Master in Management - International Business Major
2014 - 2018
4 ans 2 mois
Fudan University
MBA Student at Fudan School of Management
2017 - 2017
2 mois
Université Paris-Sorbonne
Bachelor of Arts (BA), History of Art
2014 - 2015
1 an 2 mois
Lycée Henri IV
Classe préparatoire aux grandes écoles - ECE
2012 - 2014
2 ans 2 mois
Lycée Condorcet
French Baccalauréat - Graduated with honors, Specialization in Economics
2009 - 2012
3 ans 2 mois
Licences et certifications
Fais le Bilan - Promotion L112
Délivré le : mai 2021
R Programming
Délivré le : août 2017
The Data Scientist’s Toolbox
Délivré le : juil. 2016
Portfolio
Pitch Deck pour mimbi
Plateforme de messaging Captain Cause
