Louise-Mooréa Baranger

Missions for Publicis Luxe on the Kérastase & Armani Skincare Budgets

Lead Project manager for Explora Journeys (MSC group) Brugal 1888 (Edrington group) and Tanqueray nº10 (Diageo group) Explora Journeys : - Branding strategy - Visual identity - Instagram grid curation - Shooting guidelines Brugal 1888 : - 360° Brand Hero Campaign production - Social media Artist collab campaign - Claim translation and market adaptation Tanqueray n°10 : - Rebranding strategy - Pop-up and merchandising design - Event planning in Brazil Back up for Van Cleef & Arpels (print) and Lallier Champaign (influence) projects.

Project Manager for Mugler fragrance, DIM and Helena Rubinstein accounts. Mugler : - 360° campaign production for Alien Goddess 2021 and Alien Goddess Intense 2022 (Print, TVC with 3D, social media Paid & Owned, Ecom and CRM) Helena Rubinstein : - Chinese New Year 2023 campaign production (Print, Giftbox and Chinese social medias) DIM : - Instagram grid curation - DIM protect and My protect campaign production (TVC, Print, Influence) - Dim Dignity production (TVC, print) - Brand Content Factory 2023

Paco Rabanne fragrances, French market. - Planned & executed 360 launch plans - Led online and offline marketing campaigns - Partnered with the Digital & PR teams to implement media and communication plans - Developed brand assets and ensured consistency with brand image & global creative direction - Monthly competitive launches and sales development reports - Developed sales toolkits in collaboration with the Education team - Briefed agencies and providers, raised PO and managed budget

Chloé, Lacoste, Calvin Klein, Tiffany & Co and Miu Miu fragrances, French market. - Designed national and store specific merchandising planograms - Organised and managed advertising operations and events in collaboration with various key stakeholders - Created of POS ads following international creative guidelines - Weekly and monthly follow up on SI/SO performances - Market competition analysis - Created EAN/IRC codes for Marketing Materials.

Fragrance, Skin Care & Makeup brands portfolio, French market. - Managed the retail operations & BA's agenda for the 490 French boutiques - Managed POS ads' requests (briefing, conception, distribution, reception) - Coordinated and delivered trade animation plans and events - Created CRM co-branded emailings and mailings - Performance analysis on Trade activations - Realisation of internal communication supports - Coordinated closing and openings of stores to ensure the perfect roll out of Trade activations

Jewelry, Leather goods and Fragrance (private collection) departments. - Delivered best in class client service through excellent product knowledge and selling ceremonies to achieve sales goals - Managed stocks of goods in collaboration with other European stores - Visual Merchandising