Louisiane Guezel

I help organizations turn complex strategies into clear, market-ready offers that drive real traction. I am the co-founder of an impact company and former-Head of Innovation in a climate & biodiversity -focused scale-up. Today, I also work as a fractional COO and Go-To-Market lead, supporting startups, scale-ups, public organizations, and impact-driven companies at critical moments of growth or transformation. My strength lies at the intersection of strategy, operations, communication, and sales. I step in when teams need structure, alignment, and execution. What I typically help with: Strategy & Operations: offer creation, Go-To-Market strategy, strategic alignment between product, marketing, sales, and leadership, process structuring Go-To-Market & Business Development: B2B sales from prospecting to closing, value proposition design, commercial storytelling, pipeline structuring Communication & Content: thought leadership, LinkedIn content, blog articles, white papers, sales decks, websites (Framer, WordPress), impact-driven personal branding Sustainability & Impact (as a business lever): carbon strategies, biodiversity strategy, ESG structuring, internal alignment and external positioning I am currently working part-time with the Digital Department of the French Social Ministries, supporting the structuring and market positioning of public service offerings. I am also a conference speaker and trainer on climate, biodiversity, and corporate sustainability, with over 150 talks, workshops, media appearances, and academic teaching experience (ESCP, HEC). My approach is pragmatic, business-oriented, and focused on measurable impact. I work best with organizations that need: • clarity in their offer • alignment between strategy and execution • and a trusted senior partner who can both think and do.

A unique B2B model for sourcing French solid wood at the best price • Creation of the first local wood supply chain (Client: Literie, 185 million € turnover) • In charge of Business development (over £50 million in turnover): furniture, coworking, DIY stores • In charge of Marketing & Communication : development of LinkedIn audience, website, sales materials • in charge of R&D on secondary wood species - partnership with researchers, management of two students • Fundraising/grant applications

• Professor of ‘corporate biodiversity strategies’ at ESCP and HEC • Fresque du Climat & de la Biodiversité facilitator: 200 employees & ComEx trained • + 150 conferences, TV/radio appearances, webinars, and training courses conducted

ESG Connect by Greenly is a free community for ESG and Impact leaders with regular meetups in Paris, New York, London & San Francisco, an exclusive toolbox of ESG resources, content lab, job board, private slack channel and more! To join the network check out our website here - https://www.esgconnect.world/

Time for the Planet is a nonprofit company that creates and finances businesses that fight climate change on a global scale. Its goal is to raise 1 billion euros to create 100 companies that fight against climate change. I am an associate and a volunteer project evaluator to participate in the selection of innovations fighting against climate change.

- Business transformation & innovation : development of a financing offer based on the circular economy - Mitigation of the environmental impacts of the company's activities: responsible digital, mobility plan - Philanthropy : Monitoring of the skills-based sponsorship program, impact and financial analysis of associations supported by the company's Foundation - Participative governance: conducting collective intelligence workshops, acculturation and raising CSR awareness among employees

Side projects : Mission 1 : Creation of an eco-touristic label in Southeast Asia: - competitive analysis presenting the current labels and their functioning - creation of the specifications of the label: process, pricing, certification criteria, customer target Mission 2 : consulting for a wrapping industry - CSR Materiality matrix, CSR risks analysis, corporate charter Mission 3 : Innovation & CSR consultant for the Green Place offer, held by EcoTree. - Accompaniment of managers and CSR managers in the implementation of the assessment with their employees - Environmental diagnosis, recommendations

- CSR consulting for various organizations. Ex : Cellaouate, Savéol, G4DEC, Ecotree - Development of the Agence Hippocampe's CSR in view of a Lucie 26000 certification (diagnosis, strategy, stakeholders consultation) - Inbound marketing : writing articles, organization and animation of webinars, presence on social networks

Neighborhood development project, in line with the SDGs and integrating a participatory and democratic approach : Surakarta, Indonesia - Environmental projects linked to eco-systemic services, urban agroecology, waste management awareness, circular economy and eco-design - Social projects : sanitation, food, public spaces - Participation in the financial management of the project managed by the NGO (fund raising)

Academic research on the consequences of territorial development projects and public policies on the people, the businesses and on the environment : Pondicherry, India Academic research based on a bibliographic study, interviews, analysis of data

- Territorial diagnosis - Urban planning documents - Sustainable territorial projects consultancy - Design thinking for public consultation - GIS / cartography