Loutfi ZERMANI

Digital Media Expert | AdTech & Programmatic

Salary / Daily rate

Paris, France

Freelance

Skills

Google Ads

Languages

EnglishFrenchHindiPortugueseSpanish

About me

Intro

AdTech expert with 15+ years driving programmatic advertising and digital performance. Proven track record managing campaigns for LVMH, Areva, and major brands, delivering 40% traffic growth and 15% CPC reduction. Specialized in AI-powered programmatic solutions, cookieless technology, and multi-channel optimization to maximize ROI.

Links

Work experience

Expert Media

antvoice

Jan 2025 - Present

1 year 10 months

Paris et périphérie

Take advantage of the first programmatic AI that combines third-party cookies and cookieless technology to finally unlock the full potential of the Open Web.

Strategic Partnerships Digital Expert

DeepReach

Jan 2020 - Dec 2023

4 years

Paris, France

#DeepReach is an AdTech that helps you automatically create, manage and optimize all digital media purchases (#SearchAds, #SocialAds, #Display, #Audio, #TVs, #VideoAds, #Programmatic, #DV360 #Xandr, #Criteo, etc.) locally from a single platform. Our solution thus makes it possible to: • Save operational time so that your Traffic Managers can concentrate on tasks with high added value such as advice, customer relations; • Improve campaign performance thanks to continuous optimization mechanisms and multi-local media-balancing / geo-balancing. Discover our innovative solution: https://www.deepreach.com/request-demo/ #Adtech #Martech #Digital #IA #MachineLearning #Automation #LocalMarketing #Search #Mobile #Display #Social #SEA #SMO

Area Manager

Mediaveille - MV Group

Jan 2018 - Dec 2020

3 years

Paris Area, France

Mediaveille is the preferred partner for your digital strategy specializing in business generation. We operate on all levers (SEO, SEA, Social Media, Data, Ergonomics, E-mailing, Training...) to meet the objectives of small, medium and large companies. We respond to all needs in a personalized way and by pursuing a single objective, to obtain the best ROI. Contact us at https://www.mediaveille.com/agence-mv/qui-sommes-nous/implantations/agence-mediaveille-paris/

Co-Founder & Responsable Acquisition Digitale

Agence Coduo

Jan 2014 - Dec 2018

5 years

New Delhi Area, India & Paris Area, France

Campaign management: development of Google Ads (Search, Display, Shopping) and Facebook Ads (carousels, videos, lead ads) campaigns for e-commerce and B2B clients. SEO optimization via Yoast and backlink audits. Operational: Creation of landing pages on WordPress with Elementor, tracking pixel configuration (Facebook Pixel, Google Tag Manager), and A/B testing of ads. Performance analysis via Google Analytics and monthly reporting with optimization recommendations (CPC reduced by 15%). Results: 40% growth in qualified traffic and conversions for clients thanks to targeted campaigns and UX optimizations: www.vintagerides.com (Motorcycle Tours in India), www.myenvybox.com (Beauty Box and Cosmetic Brands), www.ifindia.in (French Institute in India) & Embassies in India, www.jobbong.in (online Jobs Market Place), * Lead and manager of 6 people (dev, account) * Consulting and Implementation of Digital Marketing campaigns for Punchify (2016-2017).

Marketing and Sales Manager - HR SaaS

PeopleSpheres

Jan 2014 - Dec 2016

3 years

Paris Area, France

Our mission: data and AI for all We are committed to breaking down the barriers that prevent French SMEs and mid-cap companies from entering the data economy and accessing AI.

Sales Director Group

Darwin Group

Jan 2011 - Dec 2012

2 years

Paris Area, France

Darwin Group is a Performance Marketing Group based in Marseille. Reporting to the Group Chairman, I have the strategic responsibility for the launch and development of the Parisian agency. My missions: Due to the Chairman of the Group, I have strategic responsibility for the launch and development of the Parisian agency. * Definition of the agency (business and web marketing) strategy * Management of account managers * Generate new streams of revenu with e-commerce strategic partners; * Development of business recommendations and performance marketing on the web (Cost per mile, Cost per Clic, Loyalty strategy, e-mailing, mobile strategy, Web Analytic, Tacking). * Performance marketing strategy.

Strategic Partnerships Manager - Digibonus - Social SaaS

Digibonus

Jan 2009 - Dec 2011

3 years

Paris Area, France

Digibonus is an automated contest management service that is efficient and recognized by brands, advertisers, and agencies. Fun Radio, Total, Nescafé, TomTom, Panasonic, Crédit Mutuel, RTL, ParuVendu, Ferrero, and others have already tested the solution and are satisfied with it!

Traffic Division Manager

SYNODIANCE

Jan 2005 - Dec 2009

5 years

Paris Area, France

Synodiance is a full web traffic agency : Search, Link, Performance. Develop customer relationship: http://www.journaldunet.com/ebusiness/le-net/classement/les-plus-fortes-croissances-de-l-e-business-francais/9eme-synodiance-689.shtml My missions: * Definition of the agency (sales and marketing) strategy * Set up and Implementation of new Webmarketing campaigns * Team management of project managers * Development of a large portfolio accounts (Areva, Home Ministry, Royal Air Morocco, LVMH, Tag Heuer, Ruinart, Guerlain, Les Echos, Valeo, Stade de France, Domino's Pizza etc.); * Development of strategic recommendations and digital marketing strategy (display, SEM, SEO, emailing, affiliate strategy) and operational monitoring; * Strong managing high level client relationships.


Education

Université Le Havre Normandie

Master of International Business

2002 - 2004

3 years

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