Loyer Cindy
Social Media Manager
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Social Media Specialist with extensive experience crafting impactful digital strategies for major brands like Nestlé, L'Oréal, and Citroën. Proven track record of implementing successful paid campaigns across all social platforms, increasing web traffic by 25%, and growing audience engagement by 30K+ followers. I deliver comprehensive digital marketing solutions combining SEO expertise, content creation, and data-driven analytics to elevate your brand's online presence.
Work experience
SocialMedia Specialist
Foundever
Sep 2021 - Present
5 years 2 months
Paris · Hybrid
Within the CX Digitale TSC agency, part of the Foundever Group, I'm in charge of the social media strategy for key accounts and I organize the operational roll-out on all social platforms. My missions in detail: - Development and implementation of media strategies - Creation of social media content for a portfolio of clients - Organization and management of shoots - Writing creative briefs and benchmarking - Setting up paid campaigns and achieving objectives (Google Ads, Facebook, Instagram, LinkedIn, Twitter) - E-reputation monitoring - Crisis management & social listening for Nestlé & L'Oréal brands. Portfolio of current and past clients: Caisse d'Epargne Ile-de-France, Effy, Citroën, Nesquik, Accor.
Webmarketing specialist
JAGVI. Rive Gauche
May 2021 - Aug 2021
4 months
Paris · Hybrid
- Implementation of SEA digital acquisition campaigns (budget €1500/month on Google Ads) - Defining & Monitoring KPIs - Growth of customer base via emailing strategy (1K newsletter subscribers) - Improvement of jagvi.eu web design to enhance the online customer experience. - Content creation and optimization via SEO - E-reputation management (Google My Business reviews)
Les Pépites Tech
Feb 2018 - Jan 2021
3 years
Paris · On-site
Digital Marketing Project Manager
Aug 2018 - Jan 2021
2 years 6 months
Paris · On-site
I joined Les Pépites Tech, the official directory of French Tech startups in France and abroad, to take part in the redesign of their website and the launch of a new communications offer. - Development of the Pépites Tech marketing strategy (+25% traffic in one year) - Overhaul of brand assets (Media Kit, commercial offer, brand identity). - Management of all social networks (+30k followers on all platforms) - Writing blog articles with an SEO focus - Creation of weekly newsletters - Creation of communication strategy (+15% visibility in one year) - Creation of content for social media - Development, management and retention of a BtoB and BtoC customer portfolio - Creation of national and international partnerships (VivaTech, BPI) - On-site SEO content optimization and monitoring of new SEO trends
Account Manager
Feb 2018 - Jul 2018
6 months
Région de Paris, France
- Gestion et fidélisation de la relation clients BtoC et BtoB - Organisation d’événements - Création de contenu et optimisation SEO - Animation de la communauté sur les Réseaux Sociaux - Veille informationnelle et concurrentielle
Responsable de projet
Club des Créateurs d'Entreprises des Bouches-du-Rhône
May 2017 - Oct 2017
6 months
Région de Aix-En-Provence, France
- Participation à la création et au développement du projet d'accélérateur de compétences et de développement collaboratif (ACDC). - Réalisation d'un dossier de demande de fonds social européen FSE afin de financer ce projet. - Développement de la communication sur les réseaux sociaux (Facebook, Twitter...). - Participation aux différents événements lié à l'entrepreneuriat (Start-up Weekend, conférence TheCamp...). - Réalisation d'ateliers sur les outils du numériques.
Agent de recensement
Insee
Feb 2017 - Mar 2017
2 months
Région de Aix-En-Provence, France
Vacataire standardiste
préfecture de VAUCLUSE
Aug 2015 - Oct 2015
3 months
Avignon, France
Compteur
IVALIS Group
Oct 2014 - May 2015
8 months
13700 Marignane, France
Employé de vente
E. Leclerc
Jul 2014 - Oct 2014
4 months
84310 Morières-lès-Avignon, France
Education
Audencia
Master 2 (M2)
2017 - 2020
3 years 2 months
Shenzhen University
Semestre d'échange universitaire (septembre 2019 - décembre 2019)
2019 - 2019
2 months
Aix-Marseille University
Master 1 (M1)
2016 - 2017
1 year 2 months
Aix-Marseille University
Licence
2013 - 2016
3 years 2 months