Lu Tian

- Migrated Database from physical server to Cloud solution by keeping business as usual - Conceptualised and built optimal DWH architecture from Staging to DataMart, considering the business specifications, cost saving and team structure. - Developed data models that join over 10 datasources to build business reporting, matching paid media data to business result in an end-to-end way, ensuring high accuracy and punctuality of business reports - Created and creating 2.0 regional dashboards that covers over 30 countries data and gathered x hundred users daily reporting usage (including C levels), providing customised performance insights based on user profile and business level. - Data governance and security management, playing active role in influencing data tracking method, ensuring the entire database stability and data quality. - Scaling the business, extending data scope with successful products and clients positif supports. - Managing a team of Data Engineer, BI and Data Analyst

• Managing user acquisition campaigns for games in various genres (mid-core, hyper-casual, casual), using suitable strategy and best media channels (among social platform, Google ads, ad-network) to grow games user base and revenue • Holding tracking tools and KPIs to measure campaign success and ROI • Mining in user / event level data, using GCP-Bigquery and Tableau to visualise valuable user insights, to improve game revenue or test on UA to optimise user quality and client rate • Piloting data engineer to build in-house Data Management Platform, with an agile and scalable plan. • Working directly with the content team on sharing content direction, make assets brief and review. • Building user activity, client path and lift-time-value dashboards • Making monetisation mecanisme proposals for production team

Account: IBM o Developed international digital media strategy. Stayed tuned with media industry trends, identified and developed digital media strategies based on knowledge of client objective and product insights. Managed budgets in excess of million euros of regional campaigns in EMEA. Dealt with international media publishers, planed and orchestrated digital channels such as Display, Content syndication & Nurture, Paid search and Programmatic/Bidding ads. Coordinated material production and piloted data tracking. o Analyzed campaign data, made optimization and captured new opportunities for business. o Coordinated and collaborated with other markets teams that were running campaigns on same units, shared campaign information, leveraged best cases & materials and generated synergy among different efforts. o Enhanced tracking process to collect End-to-End data, built performance metrics and benchmark of EMEA.

o Built digital media strategies to run awareness or performance campaigns o Managed Media planning, buying negotiation, campaign execution, performance reporting and optimization. o Experience of various industries, used to manage all display tactics: banner, native, special operation, DSP, in-stream video Accounts: Dell, Skoda, Bayer, De’Longhi, Visit Scotland, Allianz, Dassault, Always (P&G), TOMY, Radisson Blu, etc.

o Created delivery timeline and technical specifications with ads agency to produce digital campaign assets o Set up tracking and get campaign live with media publisher. Helped client to enable back-end tracking. o Monitored and optimize campaign delivery on daily basis, provided middle/end campaign reports.