Lucas Chevillard

Senior Growth Marketing Consultant | Email Marketing

Salary / Daily rate

Berlin, Germany

Freelance, open to permanent contract

Can come onsite

Skills

EmailingCRMVideo & FilmAirtableMarketing StrategyLead GenerationNo-code AutomationsMakeNotion

Languages

English (Native)French (Native)German

About me

Intro

Hi, I’m Lucas, an Email Marketing & CRM Freelance Strategist. With over a decade of experience driving growth for startups and established brands across EU and US marketplaces, including Airbnb, Home.ht, and Matchmade, I help businesses unlock revenue opportunities and build smarter customer engagement strategies. My mission is simple: To help CRM and marketing teams achieve better retention, higher engagement, and predictable revenue growth through smarter workflows and actionable strategies

Links

Work experience

Email Marketing & CRM Freelance Strategist

Lucas ChevillardFreelance

Jun 2023 - Present

3 years 5 months

Remote

Here’s why you should work with me: ✅ Proven Results: Helped over 10+ startups and businesses boost retention and revenue with clear, actionable strategies. ✅ CRM Expertise: Designed workflows and automation that simplify processes and deliver measurable results. ✅ Growth-focused: Delivered organic traffic growth for multiple clients, improving visibility, conversions, and ROI. ✅ Creative Edge: As a rogue YouTube creator with over 7M views, I know how to connect with audiences and drive engagement. What you gain by working with me: 🚀 Clarity: A roadmap to align your CRM and marketing efforts with your revenue goals. 🚀 Expert Guidance: Tailored strategies that address your pain points and opportunities. 🚀 Long-Term Impact: Actionable solutions that scale with your business and drive sustainable growth. Who I work with: ✨ Brands looking to optimize their CRM workflows and email marketing strategies. ✨ Founders and teams seeking interim leadership or hands-on expertise to grow their business. ✨ Organizations ready to amplify their digital marketing with smarter, data-driven decisions. How we can work together: 🤝 Strategic Leadership: Interim growth leadership to drive strategy and execution. 🤝 Workshops & Training: Hands-on support to empower your team with tools and frameworks. 🤝 Consultation & Audits: In-depth analysis and actionable recommendations to optimize your CRM and marketing systems.

Director of Advertiser Growth

Matchmade

Oct 2021 - May 2023

1 year 8 months

Berlin, Germany

Marketing and Sales lead responsible for pipeline growth and conversion. Hubspot as CRM used.

Growth Marketing / B2C Supply Acquisition

Home HT GmbH

May 2019 - Sep 2021

2 years 5 months

Berlin, Germany

Working on the supply side of the platform where we grew the number of apartments available through it. Which was done by combining inbound marketing (SEO, Google Ads) and outbound B2C sales. Alongside enabling other teams through marketing automation (Zapier, Airtable, Segment, Pipedrive)

Airbnb

May 2014 - Apr 2019

5 years

Berlin, Germany

Growth Marketing Manager

Aug 2015 - Apr 2019

3 years 9 months

Berlin, Germany

Transitioned to a cross-functional team with product managers, designers, engineers, researchers, and data scientists. Worked on data-driven initiatives to increase conversion post signup and customer lifetime value across all Airbnb markets. Planned and implemented marketing automation workflows with an external agency and internal teams for our in-house tools and external ESP. Helped the Airbnb SEO team in San Francisco for multiple months to improve our rankings and analyze our competitor's strategies. Hackathon winner: Lead a cross-functional team during a week-long hackathon with a travel companion built-in Facebook Messenger platform.

Email Marketing Specialist

May 2014 - Aug 2015

1 year 4 months

Berlin, Germany

I joined Airbnb in 2014 to manage the EMEA email marketing strategy and email production. Based in Berlin, as part of the online marketing team reporting to the leadership team in San Francisco. Creating HTML emails, experimenting with content, setting up automation were part of my daily schedule. While interacting on a daily basis with multiple stakeholders from regional teams across our offices in Europe and Asia. Read more about my work in the interview linked below from Reallygoodemails.com For this role, I have worked with multiple ESPs: Oracle Responsys, Campaign Monitor and Salesforce Marketing Cloud. My last project was to migrate to a new ESP and select a new email marketing agency that would help us with our scaled up production.

Mobile Marketing Manager

Advertile Mobile

Aug 2013 - May 2014

10 months

Berlin, Germany

- Growth Hacks in multiple domains such as: - Email marketing: In charge of the complete lifecycle: behavioral, transactional and newsletter emails. - A/B Test optimization, HTML editing, call to action creation... - Analytics reporting - Affiliate marketing with a focus on YouTube channels.

Assistant Mobile manager

PMU

Jan 2012 - Jul 2012

7 months

Paris, France

7-month internship in the marketing management of the PMU, the french leading company in horse and sports betting. I was working at the mobile department, directly with the Mobile manager. Missions : - Daily monitoring of the mobile turnover - Analysis and reports of the ARPU on the Football free app - Advertising campaign on SMS, push, print, mobile display. - Research on Mobile Relationship Management (M-CRM) - Applications trends for iPhone - Benchmarks of our competitors apps

Community manager

Prix Constantin

Aug 2011 - Oct 2011

3 months

Paris, France

Community manager freelance for the Prix Constantin. The Prix Constantin awards new artists that have marked the year by their talent, originality and potential. Management platform web tools : Facebook, Twitter, Flickr, Youtube, Deezer. Missions : - Community management - Creating Facebook Tabs - Management of advertising campaigns on Facebook - Daily contact with major music labels

Digital assistant project manager

Ideactif

Jun 2011 - Aug 2011

3 months

Paris, France

3 month internship in the digital unit of the communication agency specialized in events and alternative advertising. Missions : - Client recommandation - Community management - Research and monitoring projects with providers Brands : - Caisse d'Epargne - Prix Constantin - Barilla


Education

ISCOM

COMAL : Corporate and Branding Communications

2009 - 2013

4 years 2 months

The University of Western Australia

TOEIC

2007 - 2008

1 year 2 months

Grade: 880 points

Lycée Louis Bascan

2005 - 2007

2 years 2 months

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