L'armoire à beauté

Contexte<ul><li>Concept historiquement B2B : corner phygital en pharmacie / institut, dépôt-vente sans immobilisation de stock, sélection de marques clean et tendances.</li><li>Fort maillage terrain (3000+ points de vente) mais aucune vitrine grand public propre avant le lancement du site.</li><li>Ambition : ouvrir un e-shop B2C qui prolonge le concept en ligne et intègre un modèle d’affiliation reversant une part des ventes aux pharmacies partenaires.</li></ul>Mission<ul><li>Repenser l’image digitale de L’Armoire à Beauté pour parler directement aux consommatrices, sans perdre l’ADN “corner en pharmacie”.</li><li>Concevoir l’UX et l’UI du nouveau site e-commerce (Shopify), en mettant en avant la curation, les marques et le lien avec les points de vente physiques.</li><li>Rendre intelligible le modèle d’affiliation : expliquer simplement comment chaque commande en ligne soutient une pharmacie partenaire. Approche<ul><li>Audit des supports existants : site pro, communications B2B, présence sociale, premières maquettes d’e-shop.</li><li>Cadrage avec l’équipe LAB et MoonMoon : rôle du site B2C vs site pro, priorisation des parcours (découverte des marques, achat, sélection de la pharmacie partenaire).</li><li>Structuration de l’architecture :<ul><li>entrées par besoins (peau, cheveux, make-up…),</li><li>entrées par marques,</li><li>mise en avant des corners physiques et du modèle “Votre clic, leur part”.</li></ul></li><li>Direction artistique digitale : adaptation du territoire “cool &amp; clean” à l’e-commerce (typo, rythme, hiérarchie des contenus) pour rester accessible sans dégrader la perception de qualité.</li><li>Travail détaillé sur les gabarits clés : home, listing, fiche produit, panier, tunnel de commande, pages concept (corners, engagement, programme pharmacie).</li><li>Aller-retours étroits avec l’équipe dev MoonMoon pour garantir la faisabilité, les performances et la cohérence entre design et implémentation Shopify.</li></ul></li></ul>

L’Armoire à Beauté est d’abord devenue une référence B2B : un corner beauté cool & clean installé dans plus de 3000 pharmacies et instituts, avec une sélection de marques engagées. 

Artistic Direction

UX/UI Designer

Label Experience

Client: Label Experience Industry: Retail, Design, and Architecture Services Provided: Website Redesign, UX/UI Design, Brand Positioning, DevelopmentIntroductionLabel Experience is a cutting-edge agency specializing in retail, office, and hospitality design, delivering tailor-made solutions that transform spaces into unforgettable experiences. Their team of passionate designers and architects creates meaningful environments by blending creativity with a deep understanding of customer behavior.As a leader in experience design, Label Experience needed a website that reflected its innovative spirit, highlighted its impressive portfolio, and effectively communicated its values and expertise to prospective clients.Our mission was to reimagine their online presence by enhancing user experience, showcasing their unique approach, and creating a digital identity aligned with their brand ethos.<h3>Challenges</h3><ol><li>Outdated Visuals and Navigation: The previous website did not reflect the agency's bold and creative personality. The layout and visuals lacked the modernity and elegance required to position Label Experience as a trendsetter in their industry.</li><li>Portfolio Showcase: Label Experience has an extensive portfolio of remarkable projects. However, the previous site didn’t do justice to these works in terms of storytelling and visual impact.</li><li>User Experience Issues: Complex navigation and unclear information hierarchy made it difficult for users to explore the agency's offerings or understand their methodology at a glance.</li><li>Mobile Responsiveness: As a significant portion of their audience interacts with their website on mobile devices, a seamless mobile experience was critical.</li></ol><h3>Our Approach</h3><ol><li>Discovery Phase: We began with in-depth research to understand Label Experience’s brand, values, audience, and competitive landscape. Through workshops with their team, we identified their key objectives: elevate the digital presence, create a smooth user experience, and focus on storytelling through visuals.</li><li>Visual Identity Alignment: The redesign adopted Label Experience's strong branding principles, featuring bold typography, a refined color palette, and dynamic visuals. This ensured the website felt cohesive with their broader brand identity.</li><li>Portfolio-Centric Design: To highlight their exceptional projects, we implemented an immersive portfolio section with high-quality visuals, smooth animations, and detailed case studies. This brought each project to life while emphasizing the agency’s versatility.</li><li>Streamlined UX/UI:<ul><li>We introduced intuitive navigation and clear information architecture.</li><li>The site’s structure guides users seamlessly from understanding the agency’s expertise to exploring projects and initiating contact.</li></ul></li><li>Responsive and Optimized: The site was fully optimized for mobile and tablet devices to ensure an effortless browsing experience across all platforms.</li><li>Storytelling as a Core Element: We developed engaging content that reflects Label Experience’s values and highlights the impact of their designs on users' lives and businesses.</li></ol><h3>Key Features</h3><ol><li>Dynamic Homepage: The redesigned homepage serves as a visual gateway into Label Experience’s world, featuring a blend of curated imagery, smooth transitions, and compelling calls to action.</li><li>Immersive Project Pages: Each project is presented as a story, with rich visuals, engaging narratives, and details about the process, challenges, and solutions.</li><li>Insights Section: A dedicated space for sharing thought leadership, trends, and updates on the agency’s activities, reinforcing their expertise.</li><li>Multilingual Support: The site is available in French and English to cater to their diverse clientele.</li><li>Performance Optimization: Fast loading speeds and SEO-friendly design ensure the site not only looks great but also performs well on search engines.</li></ol><h3>Results</h3>The redesign of Label Experience’s website resulted in a significant transformation in their digital presence. Key outcomes include:<ul><li>Increased User Engagement: A 35% increase in average session duration and a 50% improvement in page views per session.</li><li>Improved Portfolio Visibility: Visitors now spend more time exploring project pages, with a 40% rise in portfolio interactions.</li><li>Higher Lead Conversions: A clear and engaging structure led to a 25% increase in inquiries through the contact form.</li><li>Enhanced Brand Perception: The new design reflects Label Experience’s bold and modern ethos, strengthening their position as an industry leader.</li></ul>

UX Product Design

UI Product Design

Figma

"The new website perfectly captures who we are as an agency. It’s creative, functional, and engaging—everything we hoped for and more. The redesign has made a noticeable impact on how clients perceive our work."


Label Experience website design 

Art Director and Visual designer 

SITE:
http://www.lucasdubois.fr

Instagram:
https://instagram.com/lucasduboisb/

Freelance Art Director

Skills: Web Design · User Interface Design · Adobe Creative Suite · Art Direction · Adobe Photoshop · Adobe Illustrator

Lucas Dubois

Art Director and Visual designer

About me

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Art Director

Freelance Art Director

Visual Designer

Visual Designer

Visual Designer

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Design Academy Eindhoven

ECV Paris

Listaháskóli Íslands

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L'armoire à beauté

L'armoire à beauté

Label Experience website design

Label Experience

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