Lucas Wentzel

As the creative lead, responsible for developing branding, packaging, digital and 360 campaigns of multiple brands/agencies in close collaboration with their creative director. Responsible for consistency of look across media from original concept through final release. Collaborate with creative, project managers, experiential, production/art studio and extended team members. Develop the visual design, layout and feel of the advertising to be executed in various interactive media. Establish identity guidelines, online and print marketing for multiple campaigns focused on B2B and B2C.

Responsible for developing branding & visual identity of the company’s top brands in close collaboration with the CMO. Act as creative lead, influence and guide the creative team’s work to meet defined brand’s strategy and goals. • Concept and design of private label and licensed CPG packaging, logos, POP/POS, digital and physical mockups, website, tradeshow & marketing materials. • Art direct photo shoot with food photographers Jon Edwards & Chrystal Cartier. • Manage creative department, deadlines & approve final production. Key achievement: develop new brands like 1849wine but also took ownership of licensed brands like Jack Daniel’s and jack Link’s and elevate their placement in the market place. Awards: Jack Daniels: Best new product / 2018 editor’s pick / Jack Daniel’s bucket of ribs and best convenience innovation for BBQ in 2018 by GIC Jack Link’s: People’s Choice Awards / NAMA show 2019 / Chips, Salty & Meat Snacks Calle Sabor: Editor’s pick 2017 / progressive grocer 1849wine: Gold medal in the Creativity Category of the Word Wine Championship Label Competition and Bronze Medal for Label Design at the San Francisco International Wine Competition

Led the creative department in the visual development of the brand. Implemented style guide/standards and established brand and consistency across platforms. Created print and digital media, store forms and pop advertising including preflight all final files before being sent to outside vendors, to ensure technically accurate, print-efficient materials. Key achievement: Three Jerks Jerky appeared on “Shark Tank” in 2015 and secured a deal with Daymond John, resulting in an investment of $100,000.

Worked hand-in-hand with the CEO to deliver re-branding of the company. Crafted brand communication materials on online and off-line mediums: brand identity guides, brochure, website, and marketing collateral. Key achievement: Helped establish the brand's visual identity in the market. For the last 3 years, Ins’Tent has been a top player in the industry.

Provided ongoing leadership and supervision of all creative personnel as part of daily work for shoe design, campaigns, social media and print materials. Successfully established public relations plans to increase brand recognition and general exposure within the skateboard/lifestyle industry. Assisted with 26% social media growth, as measured by Facebook and Instagram page likes, by designing a more compelling customer-facing layout.