Lucia Manetti

- Working in partnership with the sales and the design team to meet objectives - Conceptualize and execute multi-channel campaigns, ensuring the alignment of communications and messaging across all channels - Establish budget guidelines, organize events, document business processes, and provide additional sales support - Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads - Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, optimizing accordingly - Build online & offline brand awareness, ensuring the execution of SEO, social media, and content strategy - Present ideas and final deliverables to internal and external stakeholders, communicate with senior leaders about marketing programs, strategies, and budgets

- Lead generation, performance marketing. - Provide regular updates to senior leadership on marketing progress and campaign results. - Collaborate with the product development team and maintain relationships with key industry analysts. - Develop content, programs, and campaigns to support sales efforts. - Analyze market trends and competitors, working with the Business Intelligence team to keep the competition matrix current. - Manage campaigns across paid and organic channels (e.g., LinkedIn, Google Ads). - Use web analytics to inform and optimize marketing decisions.