Lucian Amortitoaiei

* Continuing my collaboration on a when-requested consultancy basis for the agency's clients * In charge with LPs creation including UX journey and optimizing current campaigns

* Worked on variety of copy branding materials, as well as overall outreach copy where needed * Researched and delivered brand authority copy in the form of specialized articles and case studies

* Follow-up collaboration with the UoN digital department supporting the digital migration process * Also involved in outreach campaigns for all schools and faculties comprising the University

* Part of the team that worked on the digital activation content for the new university platform * Involved in all steps of the campaign, from brainstorming the initial strategy, to end to end delivery

* Lead copywriter for the marketing campaigns done for the agency's clients * Worked on social media & paid ads copy, landing pages, articles, video scripts

* Freelance editorial collaboration for several EU endorsed campaigns & projects through GOPA * Responsible for initial ideation, defining the TOV, social media copy, video scripting, and all-around copy

* The to-go copywriter for any task concerning construction, home remodeling and home renovation copy * Was in charge of their entire marketing copy: writing web copy, articles, and home remodeling manuals

*Worked on enhancing the brand story, defining the tone of voice, and increase exposure * Responsible for all things copy, with some concept work here and there

* Managed, curated and delivered copy for all marketing departments * Researched, brainstormed and created PR materials for media distribution

* Blended copywriting with creative writing projects * Provided copy and concepts for outside clients working with the agency

Started (writing) this lifetime adventure.