Lucie Medouni
Senior Brand Strategist
Salary / Daily rate
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
I help brands clarify their positioning, structure their communication and deliver creative, consistent and high-performing campaigns. 10+ years of experience across brand strategy, 360° communication, social media , event and influence, supporting startups, scale-ups and established brands.
Work experience
Senior Brand Strategist
RAISE STUDIO
May 2024 - Present
2 years 6 months
Paris, France
Expertise Brand Strategy : positioning, brand platform, messaging 360° Comms : influence, media partnerships, brand activations Social Media : editorial strategy & paid social strategy Events : brand experiences & activations Campaign management : KPIs, budgets Work with me to • Build or refine your brand platform • Create a 360° communication strategy • Structure your social media presence • Activate the right influencers • Design brand experiences & events Industries Food • Beauty • Wellbeing • Sustainability • Tech • Lifestyle • Wine & Spirits
Senior Brand Manager
Zefir
Apr 2023 - Apr 2024
1 year 1 month
Brand communication - Social Media & PR & Influence & Media partnerships Brand activation - Podcast : guests, organisation of the production & diffusion plan - OOH : campagnes de publicité online et offline Social media strategy - Define strong editorial lign for each channel - Achievements : have an engaged community and more subscribers than 90% of competitors on Instagram Customer experience - Enhance customer service and celebrate transactions - Measure customer satisfaction (CSAT, NPS) and encourage Trustpilot reviews
Back Market
Oct 2018 - Apr 2023
4 years 7 months
Marketing & partnership Manager
Jul 2022 - Apr 2023
10 months
Marketing coordination - Project owner of local marketing projects - Follow market’s trends and evolution, and monitor marketing actions - Gather intelligence, data & reports for FR market Manage Brand Partnerships - Media Strategy: Konbini and Brut collaborations - Influence strategy: competitive CPV & Engagement Rate - Track the impact of this exposure on our business Implement local opportunities for the business or the brand - Brand collaboration strategy according to our audience segment - Identify business opportunities based on supply and service
Influencer Marketing Manager
Mar 2021 - Nov 2022
1 year 9 months
Manage all the European Influence campaigns (FR, DE, SP, IT, UK) - Performances analyses Achievements : - Performing CPV & CPC during the year - Direct impact on the Brand Health - Impression & Buzz Follow up of an annual budget - 1500% of budget evolution in 3 years
Content Partnerships Manager
Jan 2020 - Mar 2021
1 year 3 months
Paris, France
Manage media, events and brands partnerships - Brand content articles & SEO partnerships Projet management of Event brand booth (We Love Green, Change Now) Achievements : - Implementation of a 100m square stand at We Love Green. - Launch of Influence Marketing at Back Market
Communication Coordinator
Oct 2018 - Jan 2020
1 year 4 months
Région de Paris, France
Brand Content Manager Junior
Parrot
Sep 2017 - Sep 2018
1 year 1 month
Région de Paris, France
- Participation à la définition des messages clefs et le storytelling autour des lancements de nouveaux produits, services et/ou applications de la marque Parrot - Rédaction et/ou coordination de la production de contenus pour l'ensemble des supports digitaux, notamment fiches produits, landing pages et blogposts, dans le but d'améliorer le SEO du site - Production des contenus éditoriaux off line à destination de l'équipe commerciale - Gestion des traductions avec l'agence externe et les équipes à l'international - Mise en place d'actions de marketing digital. Gestion des Réseaux Sociaux. - Tenue et actualisation du calendrier éditorial de la marque - Veille concurrentielle sur le brand content - Analyse et reporting sur les différentes actions
Assistante Chef de Produit Développement
JOSEPH
Mar 2017 - Aug 2017
6 months
Région de Paris, France
- Lancement prototypes et répétitions de collection - Développement et choix des matières - Gestion du stock de tissus ainsi que son budget - Réaliser le book de production et assurer la mise à jour quotidienne des différents tableaux de bord - Contact avec les différents fournisseurs et usines
Attachée de presse junior
Agence Spirale
Sep 2016 - Feb 2017
6 months
Région de Paris, France
- Rédaction de communiqués et dossiers de presse - Relance journalistique - Mise à jour des revues de presse - Gestion des sorties presse - Gestion des partenariats avec le digital - Marketing d’influence - Mise à jour des fichiers presse digital - Rédaction de compte-rendus clients et valorisation - Organisation événements
Education
EM Strasbourg Business School
Master Programme Grande Ecole , Marketing
2014 - 2018
5 years
University of Antwerp
Master 1
2015 - 2016
2 years
Lycée Dumont D'Urville
Prépa HEC
2012 - 2014
3 years
Lycée Simone Veil
Bac ES, Economique
2009 - 2012
4 years
Grade: Mention Bien
Chance
Bilan de compétence