Lucie Thephithat

10 ans d’expérience en Agence et Annonceur chez des tops acteurs du digital. Ma double-expertise Marketing et Tech (data) permettent de répondre aux besoins stratégiques data-driven, à impacts. => de la collecte/transformation de données à la recommandation aux équipes transverses(marketing, paid & organic, technique, produit, CRM,...). - DATA ANALYST / ANALYTICS ENGINEERING /VISUALIZATION: > Langages : SQL, Python, Pandas, Numpy > Data warehouse explorations > Datas cleaning & scalability (DBT, Fivetran, Airbyte) > Outils : Dbeaver, Visual code, SQL Lite, GCP, Colab, BigQuery, Snowflake > Dashboards : POWER BI, Tableau, Looker > Machine Learning : Dataiku > Excel : Rapidité d'utilisation > AB Test et études de significancy / prédictions > Création de samples de tests (Levenshtein, randoms, scores de similarité…) > Mise en place de projets d'automatisation post tests (à impacts) avec les Data Engineers / Scientists > Data ingestion /collect depuis les APIs pour intégration dans le datalake et quality control > Méthode Agile, approche itérative - WEBANALYTICS : Analyse de modèles d'attribution data-driven, GA4, Mixpanel, Qliksense, Wizaly, Salesforce AB Tests TRACKING : tests et plans de taggage - DIGITAL / MEDIA / ACQUISITION / TRAFIC : Recommandations stratégiques sur les canaux digitaux (SEA, SMO, Retargeting, affiliation, display) Optimisation du taux de transformation Analyse des modèles d'attribution - SEA GOOGLE ADS / REFERENCEMENT : Ecosystème Google (gestion de campagnes à plusieurs millions € annuels) : Search ads, Shopping, PMAX, UAC, Store visits... + Microsoft Search ads + SA360 - FLUX : optimisation du flux de produits en collaboration avec l’IT - OMNICANALITE : stratégie de trafic online to offline et analyse des impacts en magasin - TRANSITION DIGITALE : conseils en stratégie, recommandations process, etc. - IA : Gemini, Claude, GPT Objectifs : trafic online (trafic, leads, ventes, CA), et rentabilité (coût par acquisition, CPC, CPA, ROAS...).

- Strategies of acquisition and prospection, by integrating the client's online and offline media plan, and the multi-screens issues - Coordination of 1 trainee and two consultants (French and German) on my accounts - RFP by auditing, benchmarking, and proposing solutions that meet the client's needs and issues. - Clients : La Redoute, La Halle, Diptyque, Columbia, DPAM... - Budget, traffic, and conversions estimates based on the client's goals. - Conversions paths integration in the campaigns optimizations (with Google Analytics). -Search and Display campaigns management (Google Adwords, Google display Network, Gmail Sponsored Promotions, Yahoo Native ads, Bingads, Facebook ads...). -Analyzing the KPIs in order to retain the most performant features. - Acquisition of supplementary budgets due to a relashionship of trust with the clients - Advanced knowledge of Excel 5 Google Certifications : Adwords Basis and advanced, Shopping, Display Network, Mobile

- Partipation in call for tenders : benchmark, audit and recommendations - Web project management : brief, specifications, retroplanning, coordination, profitability analysis - Examples of projects : website creation and redesign, gaming, display - Facebook contests in order to generate leads

Overall responsibility for the Metronews' loyalty club, and for developing both online and offline brand awareness. Digital channels optimization : affiliation, Display, Emailing, Social Media Analyzed the figures and prioritized medias with a minimal CPL. Produced and communicated close to 80 contest (online, print, events). Reached more than 20 000 participants by contest. Examples of contests : The Voice Tour, You Can Dance, Warner Bros, Technoparade... Clients and Consumers relationship management Events : Responsible for groups (sometimes around 400 people)

- Digital communication for artists and night clubs. - Community Management (Facebook) in order to promote the VIP electro-house evenings. - Social community : launched a blog and found the editorial tone and topics. - Events organization