Lucile Reysset

■ Le Bon Marché (LVMH) – Cadrage et implémentation de 2 solutions : DAM & outil de gestion des demandes de création audio-visuelle Mission : Accompagner Le Bon Marché à identifier des solutions répondant aux besoins des équipes métiers. Solutions : Bynder & Adobe Workfront - Fusion o 30 interviews : Etat des lieux applicatif & fonctionnel, cartographie flux création assets & des données o Identifier les principaux critères de choix, rédaction des uses cases o RFI : 8 éditeurs identifiés, 4 grilles de questions établies (450 questions), 5 analysés, 2 recommandés o Accompagner et piloter les éditeurs shorlistés ; organiser les démonstrations aux équipes métiers et workshops o Recommander et gérer les déploiements : périmètre, plan projet, roadmap, équipe, budget, facteurs clés, change management o Référencer, mapper et optimiser les processus existants (achats/marketing/création visuelle) : Gestion du Changement o Report & Animer les COPIL auprès du CODIR

Proof of Concept - First Maison of the LVMH Group to Implement a PIM & a DAM solutions (MVP Scope -> to feed the new website on SFCC) o Analyzed SAP & PLM's datas, crafted the PIM & DAM's Data flows & models o Represent the business departments for the DAM project and assist PIM’s PO o Defined User Stories and managed Backlog o Document the business processes and business rules across the 2 tools o Briefed and managed externals: integrator, providers o Tested flows & applications, supports the setup of the system & monitor data migration o Provide regular status reporting (Weekly, SteerCo, LVMH Group) o Train users, Identify and manage the risks, open points and change management

-> MAKAZI DMP: COO - Transition Management Consultant between the former and the new CEO -> ROCHER GROUP - Yves Rocher: Senior Digital Project Management Officer (PMO) -> AXA GIE/GS: Senior Digital Data Intelligence Consultant, Social Media Expert Certifications : 1/ Salesforce Marketing Cloud Email Specialist - 2018 2/ Certified Scrum Product Owner® (CSPOrom Scrum Alliance) - 2017

Managing execution of digital strategies and events for different clients as Acer, MHD, Jaguar, launch of a VOD service, online collaborative solutions, City of Paris. Managed between 2 to 6 team members + freelancers according to the project

Managed 8 channels managers; key accounts manager. Delivered strategic plans to develop YouTube’s French « Original Programming » channels as Marmiton, AuFeminin and Doctissimo

Optimized and defined social media strategies ; Managed online communities for different clients as Heinz Ketchup France, Business School and clients in the pharmaceutical industry.

Analyze and recommendations on social media strategies and implementations for SMB (accounting software, professionals trade show planner, franchise,...) ; Social media profiles optimization ; community management for Salon des micro-entreprises ; training on social media platforms and management tools.

Researched social media standards and best practices for various organizations. Delivered and implemented digital strategic plans to achieve organizations’ business objectives. Provide training workshops on social media insights (platforms, tools, e-reputation, personal branding, by activity...) (NHL/NBA and MiBL Teams, University, Personnal branding, Fashion Blogger, launch of a software company, Chamber of commerce...)

Marketing: Conducted surveys and analyzed market research data, developed and implemented marketing plans for target demographics, organized first regional participation in international home show Management: Managed kitchen department (25 employees), facilitated departmental meetings to assess business goals and results, recruited, interviewed and trained new employees and conducted performance reviews

conducted and planned requirements project, created and installed a new software package (through Access)

Following the merger of two entities, worked on the internal and external communication; planned events, created press releases, press reviews, an internal news page through Intranet and a business database

Established business partnerships with leisure activity companies, developed new vacation packages, created advertising materials, designed web page for new promotion, developed client base and negotiated prices and package terms