Lucille Chvidehenko

- Merchandising of the products and categories on US and EU websites - Maintenance and upkeep of website collections Management of cross-sells and product recommendations - Proposal of editorial collections to highlight products/categories - Quality check of data - Weekly meetings with the founder and marketing team to build a strategy for the development of the menswear category - Develop a menswear e-merchandising KPI framework and analyze the performance metrics

- Monitoring and managing a portfolio of 130 brands (Acne Studios, Burberry, Ganni,Carhartt, etc.) - Follow-up image processing (photo retouching, renaming and integration) - Drafting product sheets and putting them online: 4,000 products per season - Organization of photo shoots, creation of mood boards - Stock monitoring - E-Merchandising - Digital marketing : Competitive monitoring and benchmarking, organization of shootings, merchandising - Improvements to digital and technical processes

- Contact with influencers and magazines - Sending products to partners - Community management (Bad Again Paris and Mira Paris) - Event planning

- Organizing the showroom (preparing the sales area, finding service providers, managing and monitoring projects, etc.) - Referencing the collection and ensuring ongoing contact with in-house teams - Organize the collection shoot and Magical Night - Monitor mailings to press agencies - Sending looks to VIP - Merchandising Europe (boutiques and showroom)